Engaging with Jobs was a lot more fun than negotiating with bottlers.

跟乔布斯打交道要比跟装瓶工谈判有趣多了。

In either case, water bottlers seize the opportunity to provide an alternative, which comes at a mark-up.

无论哪种情况，瓶装水制造商都抓住机会提供替代方案，这是加价的。

How much it's marked up depends on both the bottler and the water source.

它加了多少价取决于装瓶商和水源。

That includes obvious friends, such as employees, bottlers and distributors, as well as the restaurants, cinemas, shops and sports stadiums that sell their products.

很显然，这个联盟包括了这些企业的盟友们，比如雇员，瓶装工，经销商，那些出售他们商品的饭店，电影院，商店以及体育场。

If a water bottler claims the water is from a well or spring, consumers can be reasonably assured those claims are true.

如果水瓶制造商声称水来自井水或泉水，消费者可以合理地保证这些说法是真实的。

The transport because they're heavy and they have to travel twice, once from the manufacturer to the bottler and then from the bottler to the consumer.

运输是因为它们很重， 必须经过两次，一次是从制造商到装瓶商， 然后是从装瓶商到消费者。