It is a phenomenon called the Korean wave.

这种现象被称为韩流。

Its pop culture is rolling across the Middle East like the “Korean wave” sweeping Asia.

其流行文化横扫中东，可与风靡亚洲的“韩流”相媲美。

Hallyu! The Korean Wave opened Saturday and runs until June.

《韩流！韩流》展从周六开始，一直持续到6月。

The Korean Wave are K-Pop costumes, K-drama props as well as a copy of a set from the Academy Award-winning film Parasite.

《韩流！韩流》展包括韩国流行服装，韩剧道具以及奥斯卡获奖电影《寄生虫》的布景复制品。

South Korean officials might be helped by the wild popularity of Korean pop and television dramas and soap operas in the rest of Asia, part of the “Korean wave”.

韩国的官员也许会得益于亚洲其他地区的人们对韩国流行电视剧的狂热，这也是“韩流”的一部分。

Although the Korean wave has been a tide that  lifts all boats, Hallyu is now at a crossroads.

尽管韩流浪潮席卷所有船只，但韩流现在正处于十字路口。

For all its success the Korean wave has its fair share of detractors too.

尽管韩流取得了巨大成功，但也有相当多的批评者。

They are now among the leaders of Hallyu, or “Korean Wave.”

他们现在是韩流或“韩流”的领导者之一。

Since 2015, streaming giant Netflix has poured nearly 700 million dollars into partnerships and co-productions while fueling the Korean wave overseas.

自 2015 年以来，流媒体巨头 Netflix 已投入近 7 亿美元用于合作和联合制作，同时在海外推动韩流。

Today, Seoul has re-emerged as an economic powerhouse and the epicentre of Hallyu, a Korean wave of culture that is sweeping the world’s smartphones, food halls and dance floors.

如今首尔再次成为经济强权 同时也成为韩流中心，韩国文化潮流深深影响 全球智慧型手机，饮食及舞蹈。

The Korean wave also known as Hallyu is more than  BTS, Blackpink or K-pop for that matter.

就此而言，韩流（也称为韩流）不仅仅是 BTS、Blackpink 或 K-pop。

These negative perceptions include South Korea's foreign policies and the excessive commercialization of the Korean wave.

这些负面看法包括韩国的外交政策和韩流的过度商业化。

The Korean wave has been a driver of growth for streaming companies too, especially during the pandemic when more people stayed indoors.

韩流也一直是流媒体公司增长的推动力，尤其是在更多人呆在室内的大流行期间。

" 'Hallyu' ... means Korean wave and it refers to this ... rise of popular culture from South Korea that has taken the world by storm in the past few decades, " Kim said.

“‘Hallyu’的意思是韩流，指的是在过去几十年里席卷世界的韩国流行文化的兴起”。

Even though Big Hit's share price eventually dropped, this high profile listing which was more than a thousand times oversubscribed by institutional  investors, demonstrated the global influence of South Korea's burgeoning entertainment industry, a phenomenon which has been dubbed the Korean wave.

尽管 Big Hit 的股价最终下跌，但这一被机构投资者超额认购 1000 多倍的高调上市证明了韩国蓬勃发展的娱乐业的全球影响力，这种现象被称为韩流。