Deciding what's on those menus starts with customer research.

决定菜单上有什么要从顾客调查开始。

Professor: That's a good question, and well I don't want to pretend that W… MBWA is some sort of, um, replacement for other methods of customer research.

教授：这是一个很好的问题，好吧，我不想假装 W… MBWA 是某种，嗯，替代其他客户研究方法的方法。