Whether either succeeds or not, they provide an intriguing natural experiment on different approaches to industrial commoditisation.

无论成功与否，它们都为工业商品化的不同方法提供了一个有趣的自然实验。

As Alan Murphy of Sea Intelligence, a research firm, notes, alliances are a " fast track to commoditisation" .

正如研究公司 Sea Intelligence 的 Alan Murphy 指出的那样，联盟是“商品化的快车道” 。