For a lot of companies, color is part of their brand identity.

对于很多公司来说，颜色就是品牌认知度的一部分。

Blake Howard is the creative director of Matchstic, a brand identity firm in Atlanta.

布莱克·霍华德是亚特兰大品牌识别公司 Matchstic 的创意总监。

What's the brand identity? - I… I don't know.

- 品牌标识是什么？ - 我… … 我不知道。

Which is why some restaurants get a little help from design companies like Paperwhite, which helps restaurants and other businesses figure out their brand identity.

这就是为什么一些餐厅会向Paperwhite这样的设计公司寻求帮助的原因，能够帮助餐厅和其它企业得到不同的品牌身份。

The choice of red in the logo of Coca-Cola is strategic as it aims to evoke the feelings of enthusiasm and creates a strong brand identity.

在可口可乐的标志中选择红色是具有战略性的，因为它旨在唤起热情的感觉，并创造一个强大的品牌标识。

Adding " the" to Batman's name has become a huge part of the brand identity, a sign of how elemental and atavistic this shadowy figure is supposed to be.

在蝙蝠侠的名字中添加“the” 已成为品牌标识的重要组成部分，这表明这个阴影人物应该是多么的元素和返祖。

You can have a leading brand, a major brand, well-known brand, a brand identity, which are the visible elements of a brand such as color design and logo and brand awareness, which is how aware people are of your brand?

你可以说领头品牌，大牌，名牌，品牌身份。它指的是某个品牌可以看到的元素，比如颜色设计，标识，还有品牌认知度，意思是人们对你的品牌的知晓程度。