And psychologists sometimes call it forming a parasocial relationship.

心理学家有时称之为形成一种准社会关系。

Ah, yes, parasocial relationships really are the future of success.

啊，是的，准社会关系真的是成功的未来。

These parasocial relationships often drive users to make repeat purchases.

这种准社会关系常常会驱使用户进行重复购买。

Parasocial relationships on TikTok can also drive a fear of missing out, which spurs buying behaviour.

准社会关系还可能引发对错失的恐惧，从而刺激购买行为。

These relationships, although one-sided or " parasocial, " can even be useful.

这些关系，虽然是片面的或“超社会的”，但甚至是有用的。

I know it's just a parasocial relationship brought on by the illusion that you're talking just to me, but still!

我知道这只是一种由你只是在和我说话的错觉带来的准社会关系，但仍然如此！

Consumers are increasingly skeptical of brands in the marketplace, but having this intermediary, whether it's an influencer, a creator, consumers develop what are called parasocial relationships.

消费者对市场上的品牌变得越来越怀疑，但拥有这样的中间人，无论是影响者还是创作者，消费者会发展出所谓的“寄生社交关系”。

" Parasocial relationships are so strong that people are moved to buy, " says Scheinbaum, both in terms of influencers pushing sponsored products and organic creators sharing their favorite personal items.

“这种准社会关系会强到人们被带动去购买东西。”沙因鲍姆说。无论是网红推销赞助商产品，还是自主创作者分享他们最喜欢的个人物品。

In some cases, the parasocial effect and subsequent intimacy that social media evokes can be so strong that users don't stop to " sleuth" whether the endorsement is sponsored or not, she says.

她说，在某些情况下，社交媒体唤起的准社会效应和随之而来的亲密感可能非常强烈，以至于用户不会停下来去“侦查”这些推荐是不是得到了品牌的赞助。

This phenomenon, called a parasocial relationship, leads audience members to believe they have a close association or even a friendship with a personality, when the relationship is actually one-sided – often, the content creator may not know the viewer even exists.

这种现象被称为准社会关系，它令观众相信自己与某位名人有着紧密联系，甚至是友谊，这种关系实际上是单向的——很多时候，内容创作者甚至可能不知道观众的存在。