Investment in new product development is an essential ingredient of corporate success.

【ingredient】注入资金进行新产品的开发是公司成功的重要因素。

And what companies need to know what to prepare what is next, says trend maven DeeDee Gordon, who advises many of America's largest corporations on brand building and new product development.

趋势专家迪迪·戈登 (DeeDee Gordon) 表示，公司需要知道下一步准备什么，他为许多美国最大的公司提供品牌建设和新产品开发方面的建议。