Among his recommendations: " Invest in in-store merchandizing that romances the consumer with Apple's potential to enrich their life! "

“投资店内营销，让顾客知道苹果公司的产品有丰富他们生活的潜力，从而吸引顾客。”

For example, the Star Wars movies have a lot of merchandizing.

例如，星球大战电影有很多商品化。

For certain types of films, actors can receive a lot of money also from " merchandizing" – not just the actors but more importantly and more commonly, the people who make the movie.

对于某些类型的电影，演员也可以从“商品化” 中获得很多钱——不仅仅是演员， 更重要的是， 更常见的是， 制作电影的人。