How did the IPL journey all come about?

IPL 旅程是如何发生的？

The IPL didn't just take inspiration from America's pre-show entertainment and pyrotechnics.

IPL 不仅仅从美国的预演娱乐和烟火中汲取灵感。

IPL was, because I like sports and I really wanted to play.

IPL是，因为我喜欢运动， 我真的很想玩。

IPL has a viewership of almost 700 million people.

IPL 的收视人数接近 7 亿。

Perhaps half a billion Indians watch at least some ipl, and millions tune in religiously.

也许有 50 亿印度人至少观看了一些 IPL，还有数百万人虔诚地收看。

Media heavyweights fought for the right to show ipl matches to cricket-mad Indians for the next five years.

媒体重量级人物争夺在未来五年内向板球狂热的印第安人展示 IPL 比赛的权利。

The ipl's second big attraction is as a gateway to the Indian consumer.

ipl 的第二大吸引力是作为通往印度消费者的门户。

And the IPL is no different, with only 10 teams competing, each under owners with deep pockets.

IPL 也不例外，只有 10 支球队参加比赛，每支球队都拥有雄厚的财力。

There are 74 games now in the IPL and each one is valued at over 10 million pounds for one game.

IPL 现在有 74 场比赛，每场比赛的价值都超过 1000 万英镑。

How much has the IPL, you know, changed the face of cricket because of the money involved?

你知道，IPL 有多少因为涉及的钱而改变了板球的面貌？

Now, such is the glamor of IPL, such are the riches the IPL provides that English cricket has to bow down to India.

现在，这就是 IPL 的魅力，IPL 提供的财富让英国板球不得不向印度低头。

It quickly attracted the world's best players, causing issues for any other tournaments that took place during the IPL season.

它很快吸引了世界上最好的球员，给 IPL 赛季期间举行的任何其他锦标赛带来了问题。

This not only reaffirmed the IPL as the leading cricket league, but also made it the second most valuable league globally.

这不仅重申了 IPL 作为领先的板球联赛，而且使其成为全球第二大最有价值的联赛。

Attention may anyway be waning: this season saw a decline in viewers, though the ipl insists it was a one-off.

注意力可能无论如何都在减弱：这一季的观众人数有所下降，尽管 IPL 坚称这是一次性的。

In all, the auction has netted the ipl $1.2bn per season—less eye-watering than, say, the English Premier League's reported $4.2bn-a-year media haul in football.

总的来说，这次拍卖为 IPL 每个赛季净赚了 12 亿美元——比据报道的英超联赛每年 42 亿美元的足球媒体收入要低得多。

That same year, the IPL's top paid cricketer, Virat Kohli's salary and winnings came in at around $4 million.

同年，IPL 收入最高的板球运动员 Virat Kohli 的薪水和奖金约为 400 万美元。

For a company like Paramount, which plans to launch its own streaming service in India in 2023, the ipl serves as a beachhead.

对于像派拉蒙这样计划于 2023 年在印度推出自己的流媒体服务的公司来说，ipl 是一个滩头阵地。

But if you adjust for the ipl's leaner season—74 matches, against 380 in the English Premier League—that makes it the second-most-lucrative sports series per game.

但如果你调整了 ipl 的精简赛季——74 场比赛，而英超联赛为 380 场——这使得它成为每场比赛第二赚钱的体育系列赛。

More than four-fifths of the estimated $500m in ad revenues from the ipl last year came through tv, which Disney has held on to.

去年 IPL 估计的 5 亿美元广告收入中，超过五分之四来自电视，迪士尼一直保留着这一点。

The success of the 2022 IPL media rights e-auction highlighted just how successful this franchise has become in such a short period of time.

2022 年 IPL 媒体版权电子拍卖的成功凸显了该特许经营权在如此短的时间内取得了多么成功。