Ingvar Kamprad, who founded the company as a teenager, pushed forward the idea that furniture could be flat packed to massively reduce the cost of shipping and transportation.

英瓦尔坎普拉德在十几岁的时候就创立了这家公司。他提出，家具可以采用扁平包装，从而大幅降低运输和运输成本。

And the idea is that instead of buying, you know, a piece of furniture I'll put together, it's deconstructed into a flat pack, where you can fit more in a truck.

这个想法是，我不是买一件家具，而是把它拆成能够进行扁平包装的货物，这样你就可以在卡车里装下更多的家具。

[Ben] I think what's really interesting, is it's a flat pack barbecue, and you could therefore think flimsy, which is why we've thrown at it a lot of coals and got them really hot.

我觉得真正有趣的是，这是一种扁平包装的烤肉架，因此你可能会认为它很脆弱，这就是为什么我们往它里面扔了很多煤，把它们烧得很热。