All of the onboard equipment had to be built to be both reliable and lightweight because New Horizons had an additional challenge; it had to reach its target as fast as possible.

所有的船上仪器必须被制造的既可靠又轻，因为新视野号还有一个附加的挑战，它必须越快抵达它的目标越好。

Marketers are tasked with building brands with very limited budget, so there's a little bit of an incentive to categorize people in buckets so they can reach their target faster.

营销人员的任务是在预算非常有限的情况下打造品牌，因此有一点动机将人们分类， 以便他们可以更快地达到目标。