Well, I think that if the great majority of people try to derive maximum utility out of a service, like using cell phones and the convenience that cell phones provide, that sacrifice is necessary for satisfaction to occur.

我觉得如果绝大多数人想要从某项服务中获得最大功利，比如使用手机、享受手机所带来的便利，那么为了满足需求，这种牺牲就是必要的。