First, consumers may take CSR spending as a signal that a company's products are of high quality.

第一，消费者可能会把企业的企业社会责任开销当做是一个“信号”，即这一公司的产品质量上乘。

Researchers admit that their study does not answer the question at how much businesses ought to spend on CSR.

针对企业社会责任各大企业到底该支出多少费用。

New research suggests that CSR may create monetary value for companies at least when they are prosecuted for corruption.

新的研究表明，至少企业因腐败而被起诉的时候，企业社会责任或许能为企业创造经济价值。

CSR is the norm today, and it's very useful.

企业社会责任是当今的常态，而且非常有用。

CSR just isn't designed to scale.

CSR 并不是为了扩展而设计的。

Previous studies on CSR have had trouble differentiating these effects because consumers can be affected by all three.

因为消费者受可能是受到了以上三个方式的影响，所以先前对企业社会责任的研究难以区分这三种方式的影响。

The study found that, among prosecuted firms, those with the most comprehensive CSR programmes tended to get more lenient penalties.

这项研究发现，在被起诉的公司当中，那些拥有最全面的企业社会责任项目的企业往往会得到更轻的处罚。

The largest firms in America and Britain together spend more than $15 billion a year on CSR, according to an estimate by EPG, a consulting firm.

据咨询公司“EPG”估算，英美两国的大公司每年合计在企业社会责任上的花费超过150亿美元。

Boss Alien, a firm which emerged from the ashes of Black Rock Studio in Brighton, recently produced an iPhone game, “CSR Racing”, which made $12m in a month.

位于布赖顿的Black Rock 游戏开发工作室关闭后，前Black Rock 游戏开发工作室的成员创立了Boss Alien公司。Boss Alien最近开发了一款苹果手机游戏，名为极速赛车，这款游戏在一个月内创下了一千二百万美金的收益。

In all, the study concludes that whereas prosecutors should only evaluate a case based on its merits, they do seem to be influenced by a company's record in CSR.

总之，这个研究的结论是：虽然检察官在评估一个案件时，应该基于其功绩，实际上还是受到了公司企业社会责任记录的影响。

Their analysis ruled out the possibility that it was firm's political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.

他们的分析排除了这样的可能性，即：是当事公司的政治影响力，而非他们的企业社会责任立场才让它获得了较轻的处罚，因为那些支持政治运动更多的公司并没有得到更低的罚金。

The largest firms in America and Britain together spend more than $15 billion a year on CSR, according to an estimate by EPG, a consulting firm. This could add value to their businesses in three ways.

根据一家咨询公司EPG的估算，英国和美国的大型公司每年在CSR上的投入会超过150亿美元。 这能从三个方面为企业增加价值。

First, consumers may take CSR spending as a " signal" that a company's products are of high quality. Second, customers may be willing to buy a company's products as an indirect way to donate to the good causes it helps.

第一，消费者可能会把CSR支出看作是公司产品质量高的" 标志" 。 第二，消费者可能会愿意购买某个公司的产品，以此来间接参与到公司的慈善事业中。

Sentence 67 Their analysis ruled out the possibility that it was firms' political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.

他们的分析排除了这样的可能性，即：是公司的政治影响力，而非他们的企业社会责任立场让公司获得了宽大处理，因为那些支持政治运动更多的公司并没有被处以更少的罚金。