Facebook will also expand its successful video advertising strategy beyond the U.S. later this year.

脸书在今年下半年的时候会将他们成功的视频广告营销策略扩展到美国以外地区。

The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign, known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers.

客户公司通常会给广告公司提供一个批准的预算、一个对要打广告的物品的陈述，也就是称为摘要的东西，还有与要传达给目标顾客的信息相关的整体广告策略。

And so how did the industry's advertising strategy change over time, you know, beyond the " now we're cooking with gas? " Well, we see this early inception of influencer campaigns before there were really influencers.

那么，除了“现在我们用煤气做饭”之外，该行业的广告策略随着时间的推移发生了怎样的变化？好吧，我们看到在真正有影响力的人出现之前，影响力活动就已经开始了。