The big bucks, though, will come with broadcasting rights.

不过，巨额收入将来自转播权。

After broadcasting rights, brand partnerships are the next income driver for the IOC.

除了转播权，品牌合作是国际奥委会的另一个收入来源。

Even with no overseas spectators, the broadcasting rights are a big money maker for them.

即使没有国外的现场观众，电视转播权对他们来说也是一个大赚的机会。

When it comes down to getting these broadcasting rights, it comes down to one thing which is money.

当涉及到获得这些转播权时，归根结底是一件事，那就是钱。