NRF Vice President Katherine Collins says holiday shoppers are more price conscious.

NRF 副总裁凯瑟琳·柯林斯 (Katherine Collins) 表示，假日购物者对价格更加敏感。

It used to be all about cost and being very price conscious, putting that across to the customer in a straightforward way.

过去我们关注的都是成本和价格，以一种直接的方式向客户传达。

The difference is they know that consumers are price conscious and consumers will catch the fact if that container of Orange juice went from $2.99 to $3.39 and they'll balk, they'll complain, maybe they'll switch to another brand.

不同的是，他们知道消费者对价格很敏感，如果橙汁从2.99美元涨到3.39美元，消费者会意识到这一事实，他们会犹豫不决，他们会抱怨，也许他们会换成其他品牌。