This quirk is called the sunk cost fallacy.

这种怪癖被称为“沉没成本谬误”。

The vacuum now becomes a sunk cost.

这个吸尘器就成为了一个沉没成本。

Look out for common psychological errors like anchoring or the sunk cost fallacy.

注意常见的心理错误，比如锚定或沉没成本谬误。

From the reading passage, a sunk cost is described as an unrecoverable spent sum.

在文章中，沉没成本被描述为不可挽回的花费。

Therefore, this is a great example of a sunk cost.

因此，这是沉没成本的一个很好的例子。

No matter what the explanation, though, sunk costs are still sunk costs.

不管怎么解释，沉没成本仍然是沉没成本。

Other studies have postulated that the sunk cost effect can be explained by loss aversion.

其他研究假设，沉没成本效应可以用损失规避来解释。

And they argue that a sunk cost is irrational.

他们认为沉没成本不合理。

A group from Ohio University published a study in 1985 on the psychology of sunk cost.

俄亥俄州立大学的一个小组，在 1985 年发表了一项关于沉没成本心理学的研究。

A sunk cost is a cost that's already been paid and can't be recovered.

沉没成本是已经支付并且无法回收的成本。

The professor further delves into this subject by giving a real-world example of a sunk cost.

教授通过举一个沉没成本的真实例子进一步研究了这个话题。

The money spent on developing the first product is a sunk cost and should be ignored moving forward.

开发第一款产品花得钱就是沉没成本，在转向下一款产品时应该被忽略。

Economics tells us to think about sunk costs and focus instead on the benefits and costs in the future.

经济学告诉我们要考虑沉没成本，不要关注未来的收益和成本。

Furthermore, a number of factors can potentially influence whether you still go in on a sunk cost.

此外，一些因素可能会影响你是否仍然对沉没成本进行投注。

Economists call this The sunk cost fallacy.

经济学家称之为沉没成本谬误。

One is called the sunk cost fallacy.

一种称为沉没成本谬误。

The expression that's used sometimes is " sunk costs" – " sunk" (sunk).

有时使用的表达方式是“沉没成本”——“沉没”（sunk）。

For example, one 2007 study suggested that people pursue sunk costs because they don't want to regret giving up.

例如，2007 年的一项研究表明，人们追求沉没成本是因为他们不想为放弃而后悔。

But while a lot of us have used sunk costs to justify our choices… it shouldn't make sense.

但是，虽然我们中的很多人都用沉没成本来证明自己的选择是正确的，但它并不合理。

Given the sunk costs, NASA is expected to save only $84m from VIPER's cancellation.

考虑到沉没成本，NASA预计因VIPER计划取消只能节省8400万美元。