It's actually based on behavioral science research.

它实际上是基于行为科学研究。

I mean, that has been a finding throughout the behavioral economics research.

我的意思是，这是整个行为经济学研究的一个发现。

These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive.

这两位学者利用一系列的行为学研究表明，最让人受益的消费方式可能是反直觉的。

A key finding of behavioral research is that people tend to experience unexpected losses more intensely than comparable gains. That can inform the timing of purchase prompts.

行为研究的一个重要发现是，与可比较的收益相比， 人们往往更容易经历意想不到的损失。 这可以通知购买提示的时间。

These two academics—she teaches psychology at the University of British Columbia; he lectures on marketing at Harvard Business School—use an array of behavioral research to show that the most rewarding ways to spend money can be counter-intuitive.

这两位学者，一位在英属哥伦比亚大学教授心理学，一位在哈佛商学院教授市场营销。在书中他们引用了一些列的行为学研究向读者表明最受益的消费方式可能具有反直觉性质。