Being ignored is one of the most powerful negative reinforcers and is often enough to get people to immediately change their behavior.

被忽视是最有力的消极强化因素之一，常常足以让人们立即改变自己的行为。

And basically, there are primary reinforcers.

基本上，有初级强化物。

It's been proven that the caffeine is there as a reinforcer.

已经证明咖啡因是一种增强剂。

Since the connection with the poker chips is established through classical conditioning, sooner or later by that logic the poker chips would lose their power to serve as reinforcers.

由于与扑克筹码的联系是通过经典条件反射建立的，按照这种逻辑，扑克筹码迟早会失去其作为强化物的力量。

But in the real world when dealing with humans, but even when dealing with animals, we don't actually always use primary reinforcers or negative reinforcers.

但在现实世界中，与人类打交道时，甚至与动物打交道时，我们实际上并不总是使用初级强化物或负强化物。