Absolutely, and that's what -- that's where the psychographics comes in.

当然，这就是心理图形学的作用所在。

GUPTA : Psychographics -- it's the study and classification of people according to their attitudes, aspirations, and other psychological criteria.

心理图形学——是根据人们的态度、愿望和其他心理标准对人们进行的研究和分类。

Psychographics is the activity of attempting to categorize people in this way.

心理学是试图以这种方式对人进行分类的活动。

Angela, you, of course, talked about demographics and psychographics in our very first episode this season.

安吉拉，当然，您在本季第一集中谈到了人口统计和心理统计。

(Laughter) Survey data on that person's political beliefs, along with their psychographic and demographic data, are integrated into the system to gain a deeper understanding of the individual.

（笑声） 关于那个人的政治信仰的调查数据， 连同他们的心理和人口统计数据，被整合到系统中， 以获得对个人更深入的了解。