The second value discipline we call product leadership .

第二种价值类型我们称之为产品领先型。

Companies pursuing product leadership continually push products into the realm of the unknown , the untried , or the highly desirable .

追求产品先领先地位的公司不断努力生产出别人未知的，未尝试过的，或极具吸引人的产品。

Where others see glitches in their marketing plans or threats to their product lines , companies that focus on product leadership see opportunity and rush to capitalize on it .

其他公司看作是市场计划中的小缺陷或对产品种类构成威胁的地方， 产品领先型公司看到的则是机遇并迅速利用。