Some analysts believe that big content companies do not want to be forced into a bidding war, but will run the risk of having their speeds reduced and access blocked if they refuse to pay these additional costs to ISPs.

一些分析人士认为，大型内容公司不希望被迫陷入竞购战，但如果他们拒绝向 ISP 支付这些额外费用，将面临速度下降和访问受阻的风险。