A key reason is what the late Harvard Business School professor Theodore Levitt famously termed marketing myopia — a nearsighted focus on selling products and services rather than seeing the big picture of what consumers really want.

一个关键原因由已故哈佛商学院教授西奥多·莱维特指出，即著名的营销短视——短视专注于销售产品和服务，而不是看到消费者真正想要什么的大局。