They target failing newsrooms with potential for turnaround; papers with low circulation but high advertising rates (the price charged to advertisers per square inch) were likelier to be bought.

他们瞄准的是有潜力扭亏为盈的新闻编辑部；低发行量但高广告费（每平方英寸向广告商收取的价格）的报纸更有可能被收购。