The term " Ikea effect" was first coined in 2011 by researchers who noticed a similar phenomena in other products and businesses.

2011年，研究人员在其他产品和业务中发现了类似的现象，首次提出了“宜家效应”这个词。

So this is called the IKEA effect.

所以这就是所谓的宜家效应。

When the person starts providing advice, the IKEA effect will kick in.

当这个人开始提供建议时，宜家效应就会发挥作用。

The big idea behind the Ikea effect is consumers are more attached to have more positive feelings towards objects or things that we've put effort into.

宜家效应背后的伟大理念是，消费者对自己付出努力的物品或事物更依恋，有更积极的感觉。

While many retailers focus their efforts on speedy deliveries and ready-made, convenient solutions, the Ikea effect suggests the secret to success may be to make things a little more challenging.

尽管许多零售商都把精力集中在提高配送速度、开发现成便利的解决方案上，但宜家效应表明，成功的秘诀可能在于给消费者设置多一点挑战。

In fact, the Ikea effect is connected to the psychological idea of effort justification. The idea is that an individual who makes a sacrifice to achieve a goal rationalises the effort by attributing greater value to the achievement.

事实上，宜家效应与心理学中的心血辩护效应有关。 心血辩护是指如果你为实现某个目标作出了牺牲，你就会赋予这项成就更高的价值，以此证明你的努力没有白费。