That's where Alex says something known as the anchoring effect comes in.

这就是 Alex 所说的锚定效应的由来。

This is an example of the anchoring effect, and it's often used in marketing and negotiations to raise the prices that people are willing to pay.

这是“锚定影响”的例子，被用于营销和谈判用来增加人们愿意支付的价格。