With the launch of House of Cards in 2013, Netflix started exploring licensed original content — " Netflix Originals" that are produced and owned by other studios, but with Netflix having exclusive first-run distribution rights.

随着2013年《纸牌屋》的发行，网飞开始探索由其他工作室制作并拥有版权、但由网飞首发独播的" 网飞原创系列" 。