Instead of marketing it to business-process executives, as rivals had done before, they targeted senior management, promising big savings (which their software displays prominently on dashboards).

他们没有像竞争对手以前那样向业务流程主管推销它，而是以高级管理人员为目标，承诺大幅节省开支（他们的软件在仪表盘上显着显示）。