Segmentation allows marketers to identify and differentiate between the needs of the customer groups that make up a particular market.

细分允许营销人员识别和区分构成特定市场的客户群的需求。

For example, AI can be used to analyse what type of advertising content or copy would be appropriate to 'speak' to a specific target customer group by revealing information about trends and preferences through the analysis of big data.

例如，人工智能可以用来分析什么类型的广告内容或文案适合与特定的目标客户群 “对话”，通过分析大数据来揭示有关趋势和偏好的信息。