A very sober product." " Insurance ads were very much customer acquisition ads, meaning they were about saying things would be cheaper.

一种非常清醒的产品。” “保险广告在很大程度上是客户获取广告，这意味着它们是在说事情会更便宜。

Now the fortunate thing about early consumer Internet is that everyone was fairly novice in this because there were different business rules, there were different ways you did customer acquisition, and there were different technologies at play.

幸运的是，早期的消费者互联网中每个人都是新手，因为有不同的商业规则，有不同的获取客户的方式，还有不同的应用技术。