Roche set his sights on the hottest consumer marketing wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity triumph.

罗齐将目光锁定在当时最红的消费产品营销奇才、百事公司百事可乐部门总裁约翰·斯卡利的身上，他的百事挑战系列推广活动在广告宣传方面曾经取得了巨大的胜利。