And with growing consumer awareness, these market forces will increase in power.

随着消费者的觉醒，市场的力量将会增加。

According to the same study, efforts to reduce consumption should focus on improving consumer awareness and behaviour.

根据同一研究，减少应该注重提高消费者的意识，改善其消费行为。

Consumer awareness, amplified by social media activism, is pushing brands towards transparency, ethical sourcing, and sustainable practices.

社交媒体激进主义增强了消费者的意识，正在推动品牌走向透明度、道德采购和可持续实践。

Think back to 2006, Al Gore's documentary, An Inconvenient Truth, had just helped spark new consumer awareness about climate change.

回想 2006 年， 阿尔· 戈尔 ( Al Gore) 的纪录片《难以忽视的真相》 ( An Inconvenient Truth) 刚刚帮助激发了消费者对气候变化的新认识。

There's also a role for consumer awareness and boycotts to reduce wasteful practices, like shark finning, and push fishing industries towards more sustainable practices.

消费者意识和抵制活动也可以减少浪费行为，例如鱼翅，并推动渔业走向更可持续的做法。