| 单词 | ROI |
| 例句 | He had just landed his big-time business job doing whatever he does with numbers and money and ROI, and was going to help my mother open up her own therapy office. Sunny 2018-04-10T00:00:00Z He is the son of Janet A. Edgar and Bryan P. Edgar of Savannah, Ga. The groom’s mother, who is retired, was a medical billing record reviewer for Health/ROI in Lake Success, N.Y. Mary Brunelli, Christopher Edgar 2019-12-08T05:00:00Z “It might be that they just don’t view the impressions or the traffic they get from Twitter to be that helpful. The expression we use is maybe the advertisers are hitting a ROI wall.” Twitter's Costolo In Spotlight, But No CEO Change In Sight, Analysts Say 2015-05-06T04:00:00Z As Allyn pointed out, the ROI may not be worth the headache. “Defund NPR": As PBS and NPR exit Twitter, which has more value to taxpayers? Hint: not the bird app 2023-04-13T04:00:00Z And the site boasts good ROI — return on investment of money and time in finding a friend. Our outsourced lives 2012-08-15T15:37:00Z The Open returns to the ROI following last year's event in Portrush, Northern Ireland, and seems a reasonable bet to produce its first homegrown winner since Shane Lowry's fairytale 2009 victory. TV highlights 27/06/2013 2013-06-27T06:00:06Z He named it Roivant — the ROI standing for “return on investment” — and had a clear business model in mind: Buy discount patents for drugs languishing in the development phase, then resurrect them. Vivek Ramaswamy’s approach in business and politics is the same: Confidence, no matter the scenario 2023-11-10T05:00:00Z Carolyn Lowe, CEO and founder of digital marketing agency ROI Swift that helps sellers on Amazon and other platforms, used to be a part of the Seller Fulfilled Prime program. 'A rock and a hard place': Amazon caught between retail troubles and the FTC 2023-10-09T04:00:00Z Bob made a pretty good deal and created a strong ROI. How To Calculate Roi 2018-02-05T05:00:00Z Judged by any metric, a 100 percent ROI is spectacular: The average ROI in the technology sector was about 16 percent averaged across the four quarters in 2022. Opinion | The government already got a good return on coronavirus vaccines 2023-03-29T04:00:00Z And when it comes to ROI, are monetary rewards or unique experiences the way to go? Swag, gift card or ‘Hamilton’ tix? This startup is reinventing rewards 2022-12-18T05:00:00Z “You’re just immediately criticized and protested, and the ROI” — return on investment — “on that often is pretty modest,” Newsom told me in a recent interview. Opinion | Behind Newsom’s move on California’s chronic problem with the mentally ill 2022-10-03T04:00:00Z Regardless of who will be using the ADU, rest assured the ROI is significant. What to do before you add an ADU | Produced by Seattle Times Marketing 2022-09-22T04:00:00Z You can use ROI to tell whether or not you are getting the kind of return on an investment that you want. How To Calculate Roi 2018-02-05T05:00:00Z The ROI analysis should also include what happens if you pay cash for the solar panel installation. Key questions to ask before installing solar panels 2022-09-13T04:00:00Z The demand for content is as high as ever, but do you necessarily need to spend to see that ROI? Advertising is everywhere — Wieden+Kennedy CEO Neal Arthur explains how it works 2022-08-23T04:00:00Z It would then be turned to Anushka or Scarlett to check if it is worth it in terms of timeline to break even and timeline to ROI. Rent the Runway CEO Jennifer Hyman thinks fashion rental is inflation-proof 2022-07-26T04:00:00Z “Every Friday, a weekly “ROI” or return on investment of between 5 percent and 9.99 percent was applied to every EminiFX user’s account balance, the same ROI for all users,” the report said. Perspective | The FBI says it busted a big crypto Ponzi scam. It just got bigger. 2022-07-22T04:00:00Z Companies use ROI to compare investments and determine ways to increase profit on the next investment. How To Calculate Roi 2018-02-05T05:00:00Z If so, this needs to be factored into your ROI calculation. Key questions to ask before installing solar panels 2022-09-13T04:00:00Z “It’s less about kind of dollars and cents ROI and more about fanbase ROI, which serves the purpose of generating buzz and visibility,” Malnati says. Why every new TV show has a podcast 2022-06-07T04:00:00Z Jason Tarry, chief executive officer of Tesco UK & ROI, said employees were getting a "well-deserved pay rise, more access to extra hours, and setting out a long-term commitment and investment in their careers at Tesco". Tesco staff to see pay rise to £10.10 an hour 2022-04-07T04:00:00Z The majority of liberal arts degrees lead to a “pretty good ROI,” says Itzkowitz, but the specific program you graduate with and the type of degree you earn will affect individual outcomes. Balancing hopes, dreams and a low-paying college major 2022-02-24T05:00:00Z Companies compare ROI on similar investments to make sure that they are maximizing all of their profit making potential. How To Calculate Roi 2018-02-05T05:00:00Z “I can’t imagine a more obvious ROI than investing in football.” Pac-12 commissioner George Kliavkoff to the university presidents: Spend more on football, reap the rewards 2022-01-06T05:00:00Z Any mechanic has an ROI, a return on investment, so if you make the return low enough and the cost high enough for creating these fake accounts, that game quickly loses interest. Why charging phones is such a complex business, with Anker CEO Steven Yang 2021-11-09T05:00:00Z Meanwhile, career guide website Indeed.com champions pilots, engineers, marketing managers and financial managers as strong contenders for best ROI on a bachelor’s degree. Millennial career advice for Gen Z grads 2021-11-05T04:00:00Z Among the programs with no economic ROI at all: drama, fine arts and anthropology. Balancing hopes, dreams and a low-paying college major 2022-02-24T05:00:00Z The higher your ROI, the more efficient your investment is at making money. How To Calculate Roi 2018-02-05T05:00:00Z Kliavkoff first made his ROI pitch to the presidents in November, and he plans to revisit the topic when the Pac-12 CEO Group meets again in March. Pac-12 commissioner George Kliavkoff to the university presidents: Spend more on football, reap the rewards 2022-01-06T05:00:00Z And there’s always going to be an early-stage arbitrage opportunity before everyone sort of realizes, hey, this is a really good ROI. How Shopify’s network of sellers can take on Amazon 2021-05-04T04:00:00Z I’m sure people listening know, ROI is return on investment. Twitter is reinventing itself 2021-03-09T05:00:00Z This allows financial investors to steer potentially sustainable companies towards less sustainable practices in order to guarantee that such firms receive the maximum ROI. How a punk collective beat the streaming giants 2020-01-18T05:00:00Z In order to calculate ROI, you need to utilize a formula and that formula is going to have components. How To Calculate Roi 2018-02-05T05:00:00Z “People used to say that that would be a waste of time, a low ROI, because most people speak English or the people who don’t aren’t going to vote anyway,” he said. Texas, a Republican powerhouse, could shift to Democrats as demographics change 2019-08-12T04:00:00Z Buyers say this difference hasn’t yet affected where they spend their ad dollars — Facebook still wins for ROI for many advertisers — but it’s made their jobs more difficult. The FBI wants to build a data dragnet on Facebook 2019-08-09T04:00:00Z But when we think about ROI, the investment part is easy. Twitter is reinventing itself 2021-03-09T05:00:00Z ROI panelists interviewed teachers to ask them how they were doing at Parkersburg. Award-winning Davenport radio show gets global listeners 2019-03-16T04:00:00Z All of those costs should be rolled into the initial investment to get a better understanding of the true ROI. How To Calculate Roi 2018-02-05T05:00:00Z "One of the things that I admire and respect is the measurement that is captured in three letters: ROI," Harris responded. Kamala Harris dismisses concerns about Green New Deal price tag: 'It's not about a cost' 2019-02-24T05:00:00Z While inaccurate, this crude figure raises an interesting question: is the advantageous appointment of a lifetime Supreme Court Justice a suitable ROI for the investment of $1 billion or more? Influencing elections, one investment at a time 2018-12-15T05:00:00Z “Some people may get lost in this idea of, ‘Where’s the ROI? For $799 and a jump in the electric bill, anyone can mine cryptocurrency - Los Angeles Times 2018-11-14T05:00:00Z All topics are agreed upon by the ROI players, he said. Award-winning Davenport radio show gets global listeners 2019-03-16T04:00:00Z Corporations have extremely comprehensive formulas in place that use different types of marketing data to determine the ROI on an advertising program. How To Calculate Roi 2018-02-05T05:00:00Z If you’re committed to increasing your ROI, consider pursuing a company that offers tuition reimbursement for MBA studies, and rely on them to offset the costs. Is an MBA worth it? Check the bottom line | Produced by Advertising Publications 2018-08-03T04:00:00Z The ROI is a question that needs to be asked of any new venture, and it’s worth noting this latest proposal fails this most basic of tests. Editorials from around Oregon 2018-06-13T04:00:00Z Whatever their ROI is, whether they want more sales, whether they want more traffic. Social networks have trained us to think in follower counts 2018-05-01T04:00:00Z I understand the push toward immediately marketable skills and ROI for the debt incurred. With Changing Students and Times, Colleges Are Going Back to School 2018-04-05T04:00:00Z During the course of the program, the company will often adjust the advertising material to increase the ROI. How To Calculate Roi 2018-02-05T05:00:00Z In addition to ROI, the issue of work experience presents a difficult dichotomy for MBAs. Is an MBA worth it? Check the bottom line | Produced by Advertising Publications 2018-08-03T04:00:00Z So yeah, all in all, not a bad ROI for LeBron and his body temple. LeBron James spends $1.5 million on his body every year, still gets decent ROI - Golf Digest 2018-03-26T04:00:00Z Local giving to "smaller organizations that don't offer the flashiest rewards" also means being able to monitor the real impact of your donations, so women can track ROI and make transformative gifts. Opinion | Money is Power. And Women Need More of Both. 2018-03-10T05:00:00Z Even that situation might present a prime business opportunity for those investors willing to step in, assume the greater risk, and thus higher ROI. The California pot industry isn’t afraid of the US Attorney General 2018-01-26T05:00:00Z While it is fun to compute the ROI on a single investment an individual makes, it is more efficient to have several similar investments to compare. How To Calculate Roi 2018-02-05T05:00:00Z Annuity, ROI, profiteering — terms you don’t expect when talking about kids. What’s the biggest hurdle a high-school coach faces? More often than opponents it’s parents 2017-12-02T05:00:00Z “I always joke that when I started, ROI meant Righteousness of Intent,” Easley tells us. Colorado Editorial Roundup 2017-10-11T04:00:00Z When you do the main focus is, as mentioned in the article, the ROI to the backers. Michigan Gambled on Charter Schools. Its Children Lost. 2017-09-05T04:00:00Z I had recently bought the 25th anniversary vinyl reissue of R.E.M.'s landmark Out of Time, and it looks like my ROI is less than nothing. Will My Kids Make Any Money Off My Vinyl Collection? I Asked Experts to Find Out 2017-07-07T04:00:00Z Everyone wants to get the most for their money, and ROI is calculated to see what percentage of an investment’s return is actual profit. How To Calculate Roi 2018-02-05T05:00:00Z The consumerist, quantitative growth, ROI, etc... current economic system is depleting nature. Learning to Love Our Robot Co-Workers 2017-02-23T05:00:00Z With a higher weighted-average cost of capital, the hurdle rate for new investments increases and fewer investments are chosen with today's net present value, discounted ROI models. The Big Question for the U.S. Economy: How Much Room Is There to Grow? 2017-02-24T05:00:00Z I would say that the government got a great ROI on their investment in me. Your Surgeon Is Probably a Republican, Your Psychiatrist Probably a Democrat 2016-10-06T04:00:00Z Melville's "Bartleby the Scrivener" perhaps holds a greater charm and ROI. Letter of Recommendation: The Useless Machine 2016-08-31T04:00:00Z The higher the ROI, the more profit that was generated. How To Calculate Roi 2018-02-05T05:00:00Z New York and Boston said no, ROI is stupid. An Olympic Event Where 1st Prize Is the Chance to Lose Billions 2016-08-15T04:00:00Z He said ROI is determined in three areas: reach and impressions; engagement, and conversions. Bloggers and digital influencers are reshaping the fashion and beauty landscape 2016-08-10T04:00:00Z "Long term, this could be a good strategy for them, but they may have to continue to spend money to show any ROI." Twitter Earnings Reveal Larger Issues for TWTR Stock 2016-07-27T04:00:00Z And that trend is reflected in ROI since the return for in-demand professions is typically higher as a result, the lead economist explains. Top College Majors for Finding Full-Time Work 2016-07-21T04:00:00Z While the average customer browses the aisles for DVDs or a GPS, share-buying types are more interested in that sweet little steal that goes by acronym ROI: return on investment. How 7 Big-Box Retail Stocks Are Faring 2016-06-24T04:00:00Z ROI leverages a database of potential buyers in the market for specific types of land. Real Estate’s New Land of Plenty 2016-06-09T04:00:00Z These healthy habits fail the ROI test, contributing nominally to her energy expenditure by burning only about 40 extra calories per day. 21 Days to Change a Habit? Why It’s Not That Simple 2016-05-03T04:00:00Z "It was worth more to them to get in on the deal then the expected ROI was in business," Maloney says. What Every Entrepreneur Should Know About Investing in Startups 2016-04-27T04:00:00Z But some experts caution prospective students that ROI tools only capture a partial picture and use a limited amount of data to project future outcomes. Top College Majors for Finding Full-Time Work 2016-07-21T04:00:00Z In terms of ROI, they provide little boost to a graduate's income, but they plunge many graduates into debt. Recruiting Students Overseas to Fill Seats, Not to Meet Standards 2016-04-19T04:00:00Z “If everyone considered education as an investment and the ROI, people would be making drastically different decisions,” says Andrew Josuweit, founder and CEO of Student Loan Hero, a site specializing in paying off student loans. Calculate the Return on Investment for an MBA 2016-04-07T04:00:00Z Market conditions at the time of sale are the biggest driver of your ROI; but also something you can't fully control. What's the Return on Investment on Your Home? 2016-01-22T05:00:00Z “They’re investing in themselves, and then they literally see an ROI on themselves,” said Ms. Burrows. Meditation Centers Get in Touch With Modern Age 2015-12-25T05:00:00Z “We wouldn't be still pursuing this if the ROI wasn't there.” Luxury brands shower attention on well-heeled Chinese students in U.S. 2015-12-18T05:00:00Z What I’m trying to get at is that the more fundamental or closer to the source that you move, the better the ROI in the long run. How to Choose What to Read 2015-12-03T05:00:00Z To calculate ROI, Josuweit says to subtract current salary from the expected future salary and divide that number by the total cost. Calculate the Return on Investment for an MBA 2016-04-07T04:00:00Z The ROI on a home is most commonly viewed as price appreciation – how much you sold it for less how much you paid for it. What's the Return on Investment on Your Home? 2016-01-22T05:00:00Z It really depends on why the client wants to move to the cloud; for example, looking for a better ROI. CDWVoice: What To Move To The Cloud And What Not To Move To The Cloud 2015-08-07T04:00:00Z Still, Beverly Center's Vance said there was a good return on investment, or ROI, to build customer loyalty over the long term. Luxury brands shower attention on well-heeled Chinese students in U.S. 2015-12-18T05:00:00Z So your ROI on reading and understanding a concept from 500 years ago is highly likely to be exponentially greater in the long run than one presented only 5 years ago. How to Choose What to Read 2015-12-03T05:00:00Z Over that time Sunderland has been regular buyers in the transfer market but the ROI has failed to materialize. Premier League Preview Continues With Newcastle, Norwich, Southampton Stoke and Sunderland 2015-08-04T04:00:00Z To calculate the ROI on your home, consider starting with the most conservative approach. What's the Return on Investment on Your Home? 2016-01-22T05:00:00Z While not necessarily providing an ROI, the ability to respond quickly to changes is clearly an advantage provided by the cloud. CDWVoice: What To Move To The Cloud And What Not To Move To The Cloud 2015-08-07T04:00:00Z Reams of research document that more women in leadership roles leads to better business outcomes, including higher profitability, ROI and GDP. EYVoice: Why Tax And Finance Need More Women In Leadership 2015-08-04T04:00:00Z As budgets shift to fund digital marketing campaigns and more personalized customer engagement, marketers now need different competencies in data analytics, content creation and channel proliferation to improve ROI. How The Big Shift To Digital And Data Marketing Is Getting Agencies Fired 2015-08-04T04:00:00Z Harris would not reveal the dollar-amount behind the buy, adding, “The campaign will continue to spend more after we see the ROI. This is new and exciting territory.” Rand Paul Launches Snapchat Ads 2015-07-24T04:00:00Z Here's an example of calculating true ROI on the sale of your primary residence: What's the Return on Investment on Your Home? 2016-01-22T05:00:00Z For data analytics to work in business, it needs to be predicated on a use case with a defined ROI whose intent is to return value to the business. TeradataVoice: Captain Kirk Would Have Failed As A Data Scientist 2015-07-23T04:00:00Z It was also proposed app stores would say Times and Sunday Times ROI edition. Rupert Murdoch's Times argues right to use 'Irish edition' phrase 2015-07-23T04:00:00Z And all the fancy logos in the world won’t save your ROI. Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand 2015-07-10T04:00:00Z When the investment is in programs targeting chronic diseases, such as diabetes and obesity, the ROI increases to $3.80. More Than Two-Thirds Of U.S. Employers Currently Offer Wellness Programs, Study Says 2015-07-08T04:00:00Z Both large and small enterprises are transitioning to using data to drive marketing insights and prove ROI, if they’re not already investing in an automated marketing solution. TeradataVoice: Earning Loyal Customers Means Understanding Their Habits 2015-07-07T04:00:00Z Making the correct choice will deliver a strong ROI, enable competitive advantage and earn accolades for the decision maker. TeradataVoice: The Buy Vs. Build Decision: Choose Wrong And Put Your Job At Risk 2015-07-03T04:00:00Z There’s now more investment in technology that delivers measurable ROI—a true correlation between expenditure and result. OracleVoice: Today's CMO: Tech-Savvy, Entrepreneurial 2015-07-02T04:00:00Z Only then will you be able to get any sort of ROI from the time, energy, and money that you put into social media. How Businesses Should Be Using Social Media in 2015 2015-06-24T04:00:00Z TripAdvisor claimed that its ad conversion rates and ROI for advertisers improved significantly post the introduction of this feature. A Scenario That Could Significantly Dampen TripAdvisor's Price Estimate 2015-06-18T04:00:00Z “Fortune 500s are always looking for growth and new ways to drive ROI, so I saw the opportunity to bring these companies to urban America,” explained Earvin to the crowd. Cultural Shift Fuels Business for Magic Johnson and Mike Fernandez that Corporations Are Not Seizing 2015-06-17T04:00:00Z Hiring someone to manage social is a big decision. Their performance should be measured, of course, but there are more things at play than KPIs and ROI. Social Media Is Not Just Another Marketing Vertical 2015-06-03T04:00:00Z When managers say they are data driven and ROI focused they are usually more intent on professing a belief than delivering results. How Numbers Can Lie 2015-05-30T04:00:00Z The solution is to become laser targeted and realize that getting customers at the edge of your sweet spot may yield negative ROI. Ten Digital Marketing Hacks 2015-05-27T04:00:00Z They make the case for a consumer-centric model for media to improve ROI. The Silent Killer Of Corporate Profits: Ad Waste 2015-05-07T04:00:00Z Only five percent of the nearly 3,000 marketers surveyed did not generate ROI. Conversion Rate Optimization--Which Tools Are Best? 2015-05-06T04:00:00Z “That batteries bring positive ROI at such a price surprises lots of people.” Why Tesla Batteries Are Cheap Enough To Prevent New Power Plants 2015-05-05T04:00:00Z Regardless of industry, achieving ROI requires asking the right questions, tuning in to all sources of customer feedback, and bringing all the data together in one place to turn those new business insights into action. TeradataVoice: From Words To Action: Turning UX Into ROI 2015-05-01T04:00:00Z Consider selecting three of the following hacks to implement immediately and shift the resulting cost or time savings to marketing activities with more demonstrable ROI. Ten Digital Marketing Hacks 2015-05-27T04:00:00Z Where there’s money spent, there is always the need for analytics and measurement in order to optimize and prove ROI. Visual Listening: Social Media's Next Frontier 2015-05-01T04:00:00Z The Bottom Line Not only is defenestration a sign of lousy ROI, it’s unsafe—especially for people outside the window at the time. NetAppVoice: 6 G.I.S. Top Tips -- How Not To Throw Your Computer Out The Window 2015-04-21T04:00:00Z So how do you account for security in your ROI calculation? NetAppVoice: Security: The Elephant In The Cloud 2015-04-16T04:00:00Z Achieving ROI requires asking tough user-centered questions that get to the very core of your enterprise. TeradataVoice: From Words To Action: Turning UX Into ROI 2015-05-01T04:00:00Z They rapidly share data, tools and expertise to launch large, highly elaborate attacks with tremendous ROI. IBM Smarter PlanetVoice: How To Deter Cyber Criminals? "Good Guys" Will Share Data Socially 2015-04-16T04:00:00Z When procurement started training their eyes. on advertising, they discovered a fairly undisciplined area with huge amounts of money and without the backing of solid data, measurement or ROI. Why The Advertising Work Process Is Really A Financial Asset 2015-04-13T04:00:00Z So it was important to maximize ROI and ensure you were getting as much run-time from it as possible. NetAppVoice: The CIO Strikes Back (Roles, Perceptions, Making It Happen) 2015-04-07T04:00:00Z No existing ROI model accounts for every aspect of the unknown. NetAppVoice: Security: The Elephant In The Cloud 2015-04-16T04:00:00Z And so the ROI journey began by asking a compelling question that relied on frontline data. TeradataVoice: From Words To Action: Turning UX Into ROI 2015-05-01T04:00:00Z In a B2B environment, appeal more to concrete data that demonstrates ROI. How Do Content Strategies For B2B And B2C Businesses Differ? 2015-04-06T04:00:00Z By doing so, you’ll be able to “deliver relevant content to different segments of your audience, thus maximizing ROI.” 7 Mobile Strategies Your Business Needs To Implement 2015-04-04T04:00:00Z Despite not being able to pin down an exact ROI on landscaping, a positive first impression of a home can mean the difference between a buyer driving by or stopping to take a closer look. How much value does landscaping add to your home when selling? 2015-04-01T04:00:00Z It’s a testament to the fact that major — not school — choice is the more valuable factor in justifying tangible ROI. College Acceptance Letters Out But Are You In For The Debt? 2015-04-02T04:00:00Z Consider the necessary manpower to achieve the desired ROI for year one and two. TeradataVoice: Selecting A Big Data Solution: 5 Questions To Ask 2015-03-26T04:00:00Z This is the crucial aspect in determining your ROI, but often the most difficult to obtain. The ROI Of Attending SXSW Interactive 2015-03-22T04:00:00Z But with rising tuition costs and an entire generation of graduates burdened by crushing debt, the ROI on college is shrinking. Is College Still Worth It? 2015-03-20T04:00:00Z I found numbers ranging from a 100 percent to 1,000 percent ROI on landscaping. How much value does landscaping add to your home when selling? 2015-04-01T04:00:00Z Considering higher education’s value-adds, from tangible ROI to job and social mobility, there’s still an important question to be asked. College Acceptance Letters Out But Are You In For The Debt? 2015-04-02T04:00:00Z The most recent ROI research shows that North Dakota’s U.S. campaign generated over $100 in visitor spending for every dollar spent on advertising. Why Tourism Advertising is More Powerful Than You Think 2015-03-19T04:00:00Z In order to answer the ROI question, you need to first firmly establish your goals at the conference. The ROI Of Attending SXSW Interactive 2015-03-22T04:00:00Z Delta’s ROI benefits include reduced telecommunication expenses due to self-service capabilities in the newly designed IVR system. Escape From Voice Jail: How Delta Uses Customer Service Technology To Improve Life For Passengers 2015-03-17T04:00:00Z Time-consuming as it may be, there’s a far better ROI on the other side. Recruiting In-Demand Talent Is About Relationships And Trust 2015-03-16T04:00:00Z He or she is pressured to demonstrate marketing ROI and often clashes with other functions over budgets, targets and deadlines. The 6 Personas of CMOs -- Which One Are You? 2015-03-16T04:00:00Z Put your brand in the bedroom, and your ROI will soon be giving you sweet dreams! 5 Local SEM Strategies For Building Stronger Brand Awareness 2015-03-11T04:00:00Z But I’ve found that for my companies, I get the best ROI from attending conferences, conventions or trade shows. 10 Ways to Make the Most Out of Conventions and Trade Shows 2015-03-10T04:00:00Z Whatever you do, it will be important to measure your efforts and evaluate your ROI. The Only 6 Content Marketing Tips You Need for 2015 2015-03-10T04:00:00Z Long queues and delayed insight will restrict adoption and reduce or eliminate ROI. TeradataVoice: How To Successfully Create New Value With Cloud Solutions 2015-03-10T04:00:00Z Tactical ROI: In order to deliver a great experience, teams must also measure campaigns in real time and fine tune them as needed. IBM Smarter PlanetVoice: Three Ways To Make Customers Happy In A Multichannel World 2015-03-09T04:00:00Z This is a continuously evolving challenge that you must master, or have someone in your organization master, if you want your ROI to head in the right direction. 5 Local SEM Strategies For Building Stronger Brand Awareness 2015-03-11T04:00:00Z At no point in this viral campaign did a marketing team sit down and talk about maximizing reach, shaping the message, or ROI. NetAppVoice: Empathy: The Missing Spark In Your Communication Strategy? 2015-02-25T05:00:00Z My colleague Elana Varon recently spoke to a bunch of experts about other ways to improve corporate training in the report 5 Ways to Make Corporate Training Deliver More ROI. SAPVoice: Hate Formal Career Training? Go Guerrilla On It. 2015-02-23T05:00:00Z There is a better way of measuring the cost and ROI of customer loyalty. Getting To The Real Cost Of Customer Success 2015-02-21T05:00:00Z Would it lead to a lower ROI to pay people a living wage? Apple Loop: Dying For Your iPhone, Google Infects iOS, Motorola Slams Apple 2015-02-20T05:00:00Z Given that Google Adwords is possibly the largest local ad marketplace, you’d have to be an expert in just their interface to even see an ROI. 5 Local SEM Strategies For Building Stronger Brand Awareness 2015-03-11T04:00:00Z Deeper insights also allow manufacturers to monitor operational and product data to maximize product quality, bring better products to market faster, create or increase competitive advantage, and boost ROI. TeradataVoice: Factories Of The Future: The Value Of Dark Data 2015-02-19T05:00:00Z Yet as of today, just 39% of organizations are capturing significant business benefits—such as improved ROI, increased customer loyalty or more sales conversions—from acting on customer data. Using Data to Win Customers and Keep Them Satisfied 2015-02-19T05:00:00Z New digital advertising platforms and programmatic software have done little to address the issue of ad waste, also known as ROI—or lack thereof. How Neuromarketing And The Science of Influence Will Change Marketing 2015-02-19T05:00:00Z The ROI for information security and disaster recovery testing is huge. SungardASVoice: IT Professionals Think Information Security And Disaster Recovery Should Be Last To Get Budget Cuts 2015-02-18T05:00:00Z Using these tips for building a strong local brand should provide you with a solid base to improve ROI and continue to find success in your field. 5 Local SEM Strategies For Building Stronger Brand Awareness 2015-03-11T04:00:00Z Sure, there will be individual projects involved, with their own ROI and their own project plan and such. TeradataVoice: Dude, It's Not A Project. It's A Way Of Life. 2015-02-13T05:00:00Z So if you are thinking about migrating to the cloud or if you want to improve your ROI in the cloud, here are the shades of “grey” you’ll need to be defining: SungardASVoice: Why There Are More Than 50 Shades Of Grey In Cloud Computing Services 2015-02-12T05:00:00Z The investment of time and money might be the best ROI you get during the next 12 months. Why I Spent One Week And Thousands Of Dollars To Attend Startup Grind 2015 2015-02-11T05:00:00Z If they’re at low ebb on spending, then it’s possible that a company hack or disaster will show them the true ROI of information security and disaster recovery. SungardASVoice: IT Professionals Think Information Security And Disaster Recovery Should Be Last To Get Budget Cuts 2015-02-18T05:00:00Z The concept of ROI is used by financial analysts to assess what an enterprise earns as a percent of the capital investments made to achieve these earnings. How Should We Measure The Profitability Of The Hospital Industry? 2015-02-06T05:00:00Z CMOs who are able to understand the ROI of all marketing activities will rise to the top of the “must recruit” list. Why Today's Marketers Are Tomorrow's CEOs 2015-02-05T05:00:00Z I did a study of companies going through transformation and almost all of them were investing in their core competencies and using a strict definition of ROI. The Most Wasteful Economic System Ever Invented? 2015-02-04T05:00:00Z It has also largely focused in California, not the Deep South or New England where, respectively, hot summers and cold winters can make the ROI for an energy efficient retrofit more tangible. Renovate America And The Revival Of PACE 2015-02-03T05:00:00Z With such a high ROI for buying a cable modem, what do you suppose stops almost all of Comcast’s broadband customers from doing so? Comcast: Can Bad Customer Service Be Good Business? 2015-02-03T05:00:00Z The idea of predictive analytics was little more than ROI studies to look at whether a training program worked. Geeks Arrive in HR: People Analytics is Here 2015-02-01T05:00:00Z Whether they are ready or not, technology is fast becoming an inextricable part of the CMO’s functions, and they need to participate in making tech decisions in order to determine the ROI for purchases. Are CMOs Poised To Take Over Technology Purchasing? 2015-01-29T05:00:00Z Look for the second part of this story, “Reaching ROI In The User Experience”, in an upcoming article by Peeter Kivestu. TeradataVoice: Searching For ROI In Transportation User Experience 2015-01-27T05:00:00Z There are certain people who look specifically toward the actionable, identifiable ROI that your product offers, for example. A Powerful Sales Approach To Boost Closing Rates 2015-01-22T05:00:00Z Acquisition results are easy to measure – sales versus spend – which means a fast, easily visible ROI. Customer Retention is King: The Future of Retention Marketing 2015-01-21T05:00:00Z Few complaints means fewer unhappy customers, which leads to perhaps the biggest ROI for social customer care: customer retention. 4 Social Customer Care Rules You Can't Ignore 2015-01-15T05:00:00Z While you may look at each marketing efforts separately the fact is, most of your efforts actually build on each other to provide compounding benefits that stretch your dollar and enhance your ROI. How Social and Mobile work with SEO 2015-01-13T05:00:00Z Marketing did the same in the name of optimizing ROI. Tearing Down The Silos That Cloud Apps Create 2015-01-11T05:00:00Z Once you spend the time creating quality content, you need to distribute it through the appropriate channels to maximize its ROI. Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This Year 2015-01-11T05:00:00Z ROI's indicate that, in cost/ benefit terms, much of this stock investor research is inefficient singularly. The Depression’s Unheeded Lessons 2015-01-10T05:00:00Z Second, you want to be sure you are setting parameters to measure ROI. Pop-Up Retailers: Must Know Details to Make Yours a Success 2014-12-24T05:00:00Z In our view, the pricing should also start moving north in the future, with the introduction of newer ad formats, better targeting and improved ROI for marketers. How Did Twitter Trend During 2014? 2014-12-22T05:00:00Z CEO: “I don’t understand why getting ROI from Marketing is so hard. What do all those people do, anyway? I don’t understand the answers when I ask.” How To Save The CMO 2014-12-22T05:00:00Z In one of my previous articles, I talked briefly about a measurable ROI. Data Driven Marketing: Understanding and Measuring Your Total ROI 2014-12-16T05:00:00Z So here comes McKinsey saying that among bank technology investments, omnichannel does not offer the best return on investment, the sacred ROI. OmniChannel Provides Lower Returns Than Digitizing Documents -- McKinsey 2014-12-16T05:00:00Z Time will tell what the ROI will be on these so-called ‘engagement’ investments. Employee Engagement Is A Good Start...But Then What? 2014-12-12T05:00:00Z The good news is that embracing this change presents a golden opportunity for agencies to increase ROI and generate new, ongoing revenue streams. Facebook Killed Organic Reach -- Thanks For The Favor 2014-12-10T05:00:00Z Marketing’s response – aside from escalating frustration, burn-out and fear – is to reallocate scarce resources to address the tactical complaints and explain, again, the strategy, KPIs, ROI as well as the challenges they face. How To Save The CMO 2014-12-22T05:00:00Z So, in a way both stages are interconnected and they need to both be looked at in order to fully understand ROI. Data Driven Marketing: Understanding and Measuring Your Total ROI 2014-12-16T05:00:00Z Is your paid effort directly proportional to its ROI? Facebook Changes Making the Case for Brand Investment in Owned Media 2014-12-09T05:00:00Z Companies that intelligently use more and more data will reap higher and higher ROI. Convince Your Team to Buy In to a Big Data Solution - ASAP 2014-12-04T05:00:00Z Companies are naturally concerned about costs, but accurately forecasting ROI starts with an honest evaluation of where your company is on the modernization maturity curve. OracleVoice: How To Transform Customer Service From Okay To Outstanding 2014-12-03T05:00:00Z It’s also important to note that the ROI and the cumulative return are not the same thing, since the former is based on the investment required while the latter deals with total economic benefits. Here's a Plan to Turn Around U.S. Education -- and Generate $225 Trillion 2014-12-01T05:00:00Z ROI – the magic word for any company that invests in marketing. Data Driven Marketing: Understanding and Measuring Your Total ROI 2014-12-16T05:00:00Z There are too many other world-class business schools, each with their own culture and strengths that offer tremendous opportunity for personal and professional growth, and a very positive ROI. Bouncing Back From Business School Rejection 2014-11-26T05:00:00Z Focus on how they will help you convert your customer data into action that leads to ROI. Convince Your Team to Buy In to a Big Data Solution - ASAP 2014-12-04T05:00:00Z The vast majority of B2B marketers tend to focus their efforts on proving the ROI of their solution for the client or prospect organization. Making B2B Buying Personal 2014-11-24T05:00:00Z While smart glasses in the enterprise space are already proving their ROI, some of the concerns that affect the consumer space are bleeding over into the enterprise, creating confusion around the technology. Debunking Myths Around Smart Glasses In The Enterprise 2014-11-22T05:00:00Z The other part of the equation involves ROI that is not measureable in such straightforward terms. Data Driven Marketing: Understanding and Measuring Your Total ROI 2014-12-16T05:00:00Z However, over the long run, we expect the pricing to move in the right direction with introduction of newer ad formats, better targeting and improved ROI for marketers. How Big Can Twitter Become? 2014-11-21T05:00:00Z With this balance, you’re more likely to be aligned on opportunities to pursue, fueled with the right data, and flexible enough operationally to realize the ROI your analytic investment promises. CMOs, Here Are The Three Types Of Analytic Talent You Need To Hire Right Now 2014-11-18T05:00:00Z As stated above, those who financially support pharma companies expect to get an ROI. The Inaccurate And Unfair WHO Attack On Pharma Ebola Efforts 2014-11-10T05:00:00Z Email reaches more people, more consistently, and with better ROI than any other marketing channel except organic search. 8 Powerful Tips That Will Improve Your SaaS Conversions 2014-11-04T05:00:00Z The measurable data yields part of the marketing campaign’s ROI, but what about the part that’s not measurable? Data Driven Marketing: Understanding and Measuring Your Total ROI 2014-12-16T05:00:00Z Conversely, the potential for a high ROI is what drove the pharmaceutical industry’s extraordinary investment into oncology drug R&D in the 1990s resulting in a pipeline of nearly 1000 drugs in clinical development today. High Drug Prices And Innovation 2014-11-04T05:00:00Z Data certainly still tells stories, passes along ideas, records history, produces ROI and saves money. Data Literacy -- What It Is And Why None of Us Have It 2014-10-28T04:00:00Z And this delivers a higher ROI for marketers, thus giving Facebook more leverage while negotiating prices. Facebook Pre-Earnings: Expect Growth Momentum To Continue 2014-10-27T04:00:00Z Most importantly, the entire infrastructure enables Kraft to get to real-time decisioning to drive and optimize ROI. How Data Nourishes Agile Marketing At Kraft Foods 2014-10-26T04:00:00Z Marketing outcomes should be measured in two stages to fully determine ROI. Data Driven Marketing: Understanding and Measuring Your Total ROI 2014-12-16T05:00:00Z The promise of a high ROI has also led the industry into R&D on rare or orphan diseases and new drugs are emerging here as well. High Drug Prices And Innovation 2014-11-04T05:00:00Z Patient satisfaction rocketed, staff turnover plummeted, and, importantly for those who worry only about ROI, net income increased from zero to $87 million. Social Skills & Leadership in Healthcare: The Case for Boosting Doctor's EQ 2014-10-26T04:00:00Z And the reason is clear: its continued success and measurable ROI. 5 Trends Your Marketing Team Should Budget For In 2015 2014-10-19T04:00:00Z My suspicion is that the other equipment rental firms are not getting an ROI of 234% on their equipment rentals. How To Cut $1000 Out Of Your Comcast and AT&T Bills 2014-10-17T04:00:00Z “Is Walmart going to get a better ROI investing in online or building more stores in the U.S.?” In The Battle Against Amazon, Walmart.com Beefs Up 2014-10-17T04:00:00Z Companies also have the wherewithal to invest in diseases of the developing world where no ROI can be anticipated. High Drug Prices And Innovation 2014-11-04T05:00:00Z According to Beck, another challenge is measuring ROI for corporate social media programs. FINRA And The Future Of Social Media In Financial Services 2014-10-16T04:00:00Z This requires hustle but often times this tactic yields the highest ROI. How To Deal With Company Growing Pains 2014-10-16T04:00:00Z It’s about being the best at segmenting this new giant market and accurately targeting customers in order to achieve the highest possible conversions or ROI. Meet Jingming Li Architect of Alibaba's Killer App AliPay 2014-10-15T04:00:00Z Most marketing agencies measure their success in terms of ROI. 7 Signs It's Time To Outsource Your Marketing 2014-10-14T04:00:00Z In fact, getting a good ROI is helping to set the agenda for pharmaceutical R&D investment. High Drug Prices And Innovation 2014-11-04T05:00:00Z That very question – whether trade shows provide enough ROI to offset the costs, both monetary and time-wise – is the main concern for most companies thinking of exhibiting. 7 Key Takeaways From My First Trade Show 2014-10-10T04:00:00Z Leverage technology to increase the ROI of establishing a strong online footprint. Common Challenges in Your First Year of Business and How to Overcome Them 2014-10-10T04:00:00Z "It's a huge investment for us, but we think the ROI is going to be tremendous for us," in both financial and clinical terms, said Brigham and Women's President Dr. Elizabeth G. Nabel. Hospital of Tomorrow: Experts Call for Improving Value in Health Care 2014-10-07T04:00:00Z Countless studies have shown that the lion’s share of the ROI of a campaign can be directly traced to the quality of the campaign creative. Why Programmatic Ad Buying Is (Currently) Problematic 2014-10-02T04:00:00Z But building personal authority and humanizing your company is a huge ROI driver. So don’t neglect it — leave neglect to your competitors. The 3 Missing Pieces Blocking Your Company From 10X Growth 2014-10-02T04:00:00Z But a smart promotion strategy adds velocity to the content that you’ve created and helps ensure that get the ROI you’re hoping for. 5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy 2014-10-01T04:00:00Z For example, eliminate ROI opportunities that do not meet standard corporate hurdles rates. 3-Point Plan for Balancing Your Innovation Portfolio 2014-09-29T04:00:00Z For a long time mobile investment involved only specific job functions where the ROI was apparent, such as a delivery person or a utility worker. OracleVoice: What iPhone Clamor Tells Enterprises About Urgency And Mobile Strategy 2014-09-25T04:00:00Z Bad ads hurt everyone in the ecosystem— when advertiser’s campaigns don’t perform, viewers hate them; they miss their ROI objectives; publishers deliver poor user experience and risk losing visitors. Why Programmatic Ad Buying Is (Currently) Problematic 2014-10-02T04:00:00Z Over 90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI. New Study Confirms Marketers Missing Critical Technology Integration Capabilities 2014-09-24T04:00:00Z The ability to focus resources gives Lending Tree a significantly better ROI on its marketing dollars than its competitors who lack a “call intelligence” platform. The Inbound Call: A Marketer's Most Valuable Asset? 2014-09-18T04:00:00Z Eliminate SIB ideas that do not adequately minimize cost and risk—be very skeptical of SIB opportunities aimed at providing ROI or OCI benefits. 3-Point Plan for Balancing Your Innovation Portfolio 2014-09-29T04:00:00Z Offer hard ROI numbers, and share examples of results that other, similar clients have received. SalesforceVoice: Your Clients Don't Care About You 2014-09-18T04:00:00Z “I don’t consider the bloody ROI. If you want me to do things only for ROI reasons, you should get out of this stock” Tim Cook Interview: The iPhone 6, the Apple Watch, and the Importance of Being Nice 2014-09-17T04:00:00Z It also means being logical and quantitative to the greatest extent possible about the ROI of the product. On Sales Leadership: How To Make Your Numbers, Every Time 2014-09-17T04:00:00Z Another one of my clients, Tribute, uses an ROI calculator in two ways. SalesforceVoice: 3 Steps To Rethinking Your Customer Acquisition Strategy 2014-09-16T04:00:00Z He adds, “It was the highest ROI on a bouquet of flowers in history.” This Is What Customers Really Crave 2014-09-15T04:00:00Z How do you measure the ROI of your employee training? Is Your Sales Training Generating Sales? 2014-09-10T04:00:00Z “I don’t consider the bloody ROI,” he said. Tim Cook Interview: The iPhone 6, the Apple Watch, and the Importance of Being Nice 2014-09-17T04:00:00Z And don’t even mention the topic of ROI. Start Creating More Engaging Content: Contently's Co-Founder Shane Snow Explains How 2014-09-09T04:00:00Z An ROI calculator is a great way to illustrate your offering’s net value and move buyers to action. SalesforceVoice: 3 Steps To Rethinking Your Customer Acquisition Strategy 2014-09-16T04:00:00Z Since cost is proportional to the size of the deployment, business can throttle their investment until they tune their business models to achieve a satisfactory ROI. Putting Business First in the Internet of Things 2014-09-09T04:00:00Z However, to ensure ROI measurement accuracy, sales reps must only answer assessment questions using their current knowledge and not seek assistance elsewhere. Is Your Sales Training Generating Sales? 2014-09-10T04:00:00Z If it’s too low it will be challenging to reach a positive ROI. 3 Steps To Launch Your First eCommerce Website 2014-09-05T04:00:00Z But to net a positive ROI on the IT investment, physicians will need to modify their practices – something they have not been interested in doing in the past. 5 Megatrends With The Potential To Transform U.S. Health Care 2014-09-04T04:00:00Z Here is the correct ROI strategy: protect your brand. Cyber Crime Means Business- Potentially Yours 2014-09-04T04:00:00Z The end result is an improved ROI for shippers, which will continue to fuel the growth of the TMS market. ROI Is Driving Growth In Transportation Management 2014-09-04T04:00:00Z You must quantify your sales training ROI in order to ensure it adds value and fully maximizes your investment. Is Your Sales Training Generating Sales? 2014-09-10T04:00:00Z Roetzer knows all about this approach; he’s the founder of PR 20/20, an inbound agency that uses performance-driven marketing to produce real ROI and buzz for companies. The Entrepreneur's Guide to Performance-Driven Marketing 2014-09-04T04:00:00Z In each case described, the company decided to halt certain research programs in order to spur its ROI. Piramal, Exelixis And Novo Nordisk Research Woes Spell Doom For Drug Discovery Scientists 2014-09-04T04:00:00Z Companies went to great lengths to determine the ROI of a certain security system. Cyber Crime Means Business- Potentially Yours 2014-09-04T04:00:00Z As simple as it sounds, this year’s study confirms that the ROI achieved from implementing a TMS is the biggest factor in the market’s growth. ROI Is Driving Growth In Transportation Management 2014-09-04T04:00:00Z With your sales training ROI dashboard in place, you will no longer need to rely on hunches or casual observations to assess the effectiveness of this large and important expense for your organization. Is Your Sales Training Generating Sales? 2014-09-10T04:00:00Z How companies demonstrate the impact of social media spend Doing so will likely require more spending on measuring marketing ROI. Tweet This: Social Media Important To Company Performance But Difficult To Prove 2014-09-03T04:00:00Z When your ROI is low, this is a problem. 6 Marketing Challenges And The Shortcuts To Solve Them 2014-09-02T04:00:00Z Lose that and ROI is not the problem; its financial sustainability and the ability—and financial capacity– to recapture what was lost. Cyber Crime Means Business- Potentially Yours 2014-09-04T04:00:00Z Instead, think about the degree as an asset—which means knowing how to calculate college return on investment, or college ROI. 5 Steps To Calculating Your College R.O.I. 2014-08-29T04:00:00Z Training content application is often seen as a softer metric, but it provides concrete value in supporting your training ROI findings. Is Your Sales Training Generating Sales? 2014-09-10T04:00:00Z Survey results indicate that companies spend only 2.3% of marketing budgets on measuring marketing ROI. Tweet This: Social Media Important To Company Performance But Difficult To Prove 2014-09-03T04:00:00Z If you struggle with increasing your ROI, it’s time for some action. 6 Marketing Challenges And The Shortcuts To Solve Them 2014-09-02T04:00:00Z With a small fraction of investments providing the bulk of the reward, angels need a significant number of diversified investments to optimize ROI. What Every Angel Should Know Before Writing Their First Check 2014-08-28T04:00:00Z That’s just one nugget of advice that we gleaned when we asked educational experts to share what prospective students should keep in mind while calculating college ROI. 5 Steps To Calculating Your College R.O.I. 2014-08-29T04:00:00Z There are five additional measures needed to effectively gauge sales training ROI: Is Your Sales Training Generating Sales? 2014-09-10T04:00:00Z Headhunters are most interested in learning about your past achievements, so explain in layman’s terms how you were able to, for example, increase ROI by 30% more than anyone else on your team. Dream-Gig Gatekeepers: Do You Know How To Work With a Recruiter? 2014-08-27T04:00:00Z “It didn’t feed ROI. We just wanted to delight our customers,” she says. Farm-To-Closet: New York's Latest Fashion Startup Goes Old School 2014-08-27T04:00:00Z But resale may only generates 56%…not an ROI any sane financial advisor would recommend. Labor Day Labor: #Earthquake 2014-08-26T04:00:00Z What a graduate will earn after tossing the mortarboard is a key part of the college ROI calculation. 5 Steps To Calculating Your College R.O.I. 2014-08-29T04:00:00Z He admits demonstrating ROI connected to use of SRM in government could be tricky. OracleVoice: Government Social Media Strategy Must Move Beyond Tweets and 'Likes' 2014-08-25T04:00:00Z Today we’ll look at three areas of concern: the evolution of ROI in wine, benefits of online outreach for smaller brands in particular, and choosing the right platform to communicate. Wine + Tech: Measuring The ROI Of Digital Media 2014-08-25T04:00:00Z In that case a CIO was asked by his Board to calculate the ROI of an iPad for use by clinicians inside a hospital. What's The ROI Of A Smartphone Given To Patients With A Chronic Health Condition? 2014-08-21T04:00:00Z Moreover, compared to the total spend for the paid traffic options, SEO offers a fairly good ROI. 7 Objections Against SEO (And Why They Aren't True) 2014-08-19T04:00:00Z A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. 7 Things You Can Do to Build an Awesome Personal Brand 2014-08-18T04:00:00Z To effectively measure ROI/ROE, all internal departments need to ask the following questions on at least a quarterly basis: What Organizations Need Now From Human Resources 2014-08-18T04:00:00Z I consider this the first in a series of posts on the subject that will explore other strategies and nuances of wine brands’ approach to ROI. Wine + Tech: Measuring The ROI Of Digital Media 2014-08-25T04:00:00Z His rough calculation for the ROI of an iPad inside his hospital was 9 days. What's The ROI Of A Smartphone Given To Patients With A Chronic Health Condition? 2014-08-21T04:00:00Z To achieve an ROI, you must truly enrich the lives of your readers. How Brands Can Save Themselves From Bad Content 2014-08-17T04:00:00Z A positive ROI means your marketing strategy is effective, while a negative ROI indicates a serious need for adjustment. 10 Online Marketing Metrics You Need To Be Measuring 2014-08-15T04:00:00Z It revealed just how bad companies are at quantifying training ROI. "I Want to Develop My People, But I Can't Prove It's Worth the Money" 2014-08-15T04:00:00Z They will grow your ROI by mere interest alone. Your Next Hire: The Storyteller-Technologist Hybrid 2014-08-14T04:00:00Z Present an ROI and exit strategy for the investor. Entrepreneurs of Austin: Blue Avocado 2014-07-31T04:00:00Z Also, advertising in print media just doesn’t have the ROI that it once did. Stressed? This Entrepreneur Says, "Start Tripping" 2014-07-26T04:00:00Z To calculate the ROI for your campaign, you’ll compare your cost per lead against your lead to close ratio, and compare that figure against your average customer value. 10 Online Marketing Metrics You Need To Be Measuring 2014-08-15T04:00:00Z Actions equal conversions, so it’s important for business owners to look at their websites from the perspective of conversion rates if they want to see positive ROI. 5 Stupid SEO Mistakes You're Making Right Now 2014-07-25T04:00:00Z Businesses also continue to struggle with measuring the ROI of their content marketing campaigns, making company-wide support for the strategy a particular pain point for online marketers in 2014. The Top 7 Online Marketing Trends Dominating 2014 2014-07-22T04:00:00Z In a desperate effort to find an elusive ROI, wellness vendors are pushing all the boundaries ‒ including legal and privacy. Are Workplace Wellness Programs Legal? 2014-07-16T04:00:00Z Training and development is an investment and you want an ROI. Single-Concept Learning - A Radical Alternative to Traditional Workplace Training 2014-07-10T04:00:00Z These dashboards provide insight on many metrics such as volume, impressions, curation, geo-location, hashtag trends, click through rates, engagement counts that enables measurement and reporting for the ROI of social and user generated content. SAPVoice: Data Innovators In Sports And Entertainment: Postano 2014-07-07T04:00:00Z Eleven percent of those users purchased the wine they’d scanned, which amounted to an ROI of 320% for that particular campaign. Wine + Tech: Three Right Ways That Wine Brands Engage Online 2014-07-03T04:00:00Z It’s leading to lower ROI and increasing frustration for marketers. How To Maximize Your Marketing Campaign Through Storytelling 2014-06-30T04:00:00Z That elusive ROI is getting ever harder to find too. Are Workplace Wellness Programs Legal? 2014-07-16T04:00:00Z One day, entrepreneurs are told, all the ads we see will be relevant, resonant and thus valuable to audiences – thus driving the kind of ROI growing business demands from its ad spend. Why Big Data Fails Entrepreneurs 2014-06-27T04:00:00Z The area between these two lines represents a significant increase in ROI, as you are able to double down on the best opportunities, accelerating revenue and scale. The Only Innovation Metric that Matters: Speed to Truth 2014-06-25T04:00:00Z Considering the potential revenue of just one of these followers joining the community, the investment is extremely minimal, while the ROI is significant. Myth Busted: My Industry Isn't A Good Fit For Social Media 2014-06-23T04:00:00Z If agencies want to counter those harmful financial trends, they need to start branding themselves as hothouses of innovation and develop ROI tools that will provide decisive measurement of how effective the advertising is.. Will Cash Starved Agencies Go Belly Up As The Recovery Gathers Steam? 2014-06-23T04:00:00Z Employers eager to control exploding healthcare costs and vendors eager to sell programs claiming big ROI with little scientific evidence and no legal review. Are Workplace Wellness Programs Legal? 2014-07-16T04:00:00Z Social media can be a great platform for advertising, but only if you can optimize your ROI. 8 Social Media Advertising Tips To Boost Your ROI 2014-06-19T04:00:00Z For many things that our businesses do, measurable ROI is simple. Marketing ROI: The Man, The Myth, The Legend 2014-06-17T04:00:00Z Email is a good example of a commodity application: It’s undeniably important, but you’re unlikely to create much additional business ROI. NetAppVoice: Tomorrow's IT: Evolve Or Die! 2014-06-09T04:00:00Z DSP platforms require an operator to pull the knobs & levers of bids, budgets, tactics, and many other elements, any one of which might produce better ROI. Interview With Mike Baker Of DataXu 2014-06-09T04:00:00Z The challenge for all programs is a risk/reward profile that almost demands an aggressive approach ‒ regardless of clinical efficacy, ROI or legal risk. Are Workplace Wellness Programs Legal? 2014-07-16T04:00:00Z Here are seven ways to use social media advertising and maximizing the odds of a high ROI. 8 Social Media Advertising Tips To Boost Your ROI 2014-06-19T04:00:00Z However, measuring ROI is not always so simple. Marketing ROI: The Man, The Myth, The Legend 2014-06-17T04:00:00Z That means he or she is able to spend those marketing dollars more efficiently and maximize the ROI on the aforementioned monthly deal advertising. The Evolution of Today's CMO and the Real-Time Web 2014-06-09T04:00:00Z Maybe it’s that stain on your carpet at home, cleaning off your desk, doing that ROI analysis, or buying that late wedding present for a friend. Five Best To-Do List Tips 2014-06-02T04:00:00Z That results in an ROI that’s outside just the traditional dollar for dollar measurement.” 5 Measurements for PR ROI 2014-05-29T04:00:00Z If you are don’t have the resources, or are having difficult getting ROI find a strategic partner makes sense. 8 Social Media Advertising Tips To Boost Your ROI 2014-06-19T04:00:00Z The measurable part being the ROI on a campaign, the second being the creation of the aware consumer, the passionate brand advocates and the community that drives earned response to the campaigns seeking measurement. Marketing ROI: The Man, The Myth, The Legend 2014-06-17T04:00:00Z It takes the median salaries those grads are earning now and adds up the numbers to get a 20-year ROI in today’s dollars. Are These The Colleges With The Worst Return On Investment? 2014-05-29T04:00:00Z The only thing more detrimental to marketing ROI than missing a good new opportunity is irrationally trying them all without proper planning. Great Expectations: What CEOs Need From Their CMOs 2014-05-14T04:00:00Z “There is no ROI in anything if you don’t learn how to use it.” What Is The Value Of Social Media Engagement? 2014-05-13T13:02:00Z There is also conclusive evidence for the ROI of psychometric tests in the context of personnel selection. Seven common (but irrational) reasons for hating personality tests 2014-05-13T02:53:00Z There may not be a CEO or entrepreneur on the planet that doesn’t smile just a little bit when they hear the phrase ROI. Marketing ROI: The Man, The Myth, The Legend 2014-06-17T04:00:00Z In a world where big data is the buzzword of the day, companies are figuring out how to use and harness it to get the most ROI. From Syria To Homelessness And Human Trafficking, How A NYC Nonprofit Is Using Big Data To Make A Difference 2014-04-24T14:25:00Z I’m also in the midst of a ROI and benchmarking study of managed transportation services. The Leveraged Spend Fallacy 2014-04-23T16:58:00Z I wasn’t surprised to find that there are some really smart people already working to tackle this social ROI problem; in an attempt to get educated on the topic, here’s what I found. What Is The Value Of Social Media Engagement? 2014-05-13T13:02:00Z ROI of creating an information management system is not immediately obvious. How To Turn Backups From Insurance Policy To A Call Option 2014-04-16T12:04:00Z As campaigns themselves become more measurable and the results that ensue become more clearly attributable to ROI, the original question of marketing as a means of creating a customer ends up hanging in the balance. Marketing ROI: The Man, The Myth, The Legend 2014-06-17T04:00:00Z “I’ve never seen an ROI. I’ve never seen a bump in direct sales. Plus ‘awareness’ is not a measurable or even an important goal…” and he drones on while you desperately try to escape. 10 Quick Ways to Lose All Your Friends 2014-04-12T17:33:48Z The term “cloud” is by now so overused that most people lump it in with the rest of the marketing buzzword pantheon with terms like “solution”, “leverage” or “ROI.” Creating the Enterprise Cloud: A Q&A with VMware CEO Pat Gelsinger 2014-04-11T13:30:00Z For one, the return on investment or ROI for spam is excellent. Fake Social Media Accounts Have Flourished In The Wake Of The Malaysian Airline Disappearance 2014-04-07T20:46:00Z Part of the reason is that it was not believed that IT could drive an ROI. Five Lessons CIOs Should Take From Their Peers At Technology Companies 2014-04-07T18:14:00Z Where the science of marketing ROI unravels is perhaps where marketing’s greatest application of effort is needed; creating the relationships that fuel a purchase. Marketing ROI: The Man, The Myth, The Legend 2014-06-17T04:00:00Z Why the reduced emphasis on ROI in cloud efforts? Does Cloud Computing Require A New Type of ROI Measure? 2014-04-02T15:33:00Z In a risky asset class, investing in a talented team is one of the best ways to improve your ROI. Crowdsourcing Your Startup Portfolio: 6 Crowdfunding Experts Weigh In 2014-03-31T19:58:00Z The business frequently finds itself spending more and more money, with ever-diminishing ROI. Trust: 4 New Steps Of Branding (Who Are You? How Do We Know?) 2014-03-31T14:39:00Z IT has not been scrutinized for ROI in the past as much as many other divisions. Five Lessons CIOs Should Take From Their Peers At Technology Companies 2014-04-07T18:14:00Z ARC is conducting a survey benchmarking the ROI and best practices associated with managed transportation services. When Freight Brokers Provide Managed Transportation Services, is there a Conflict of Interest? 2014-03-28T12:53:00Z “ROI is usually a measure of hard monetary return on the use of products or services,” he wrote. Does Cloud Computing Require A New Type of ROI Measure? 2014-04-02T15:33:00Z An editorial calendar is, after all, the best way to double your content marketing ROI in 2014. 5 Reasons Why Your Social Media Campaign Isn't Working 2014-03-27T15:49:00Z Our historic ROI decision models are not very adroit at identifying these more broad impacts to society. Why Intel Is Taking A Stand On Conflict Minerals 2014-03-17T17:26:00Z His answer was, “I don’t care about the bloody ROI of that activity. We don’t manage Apple like that.” Can Management Open The Path To Prosperity? 2014-03-14T14:07:00Z The ROI for retailer is not the money on electricity – it may be the demographic of the customer spending more time at their store. Building Out The Electric Vehicle Charging Infrastructure: Greenlots Advocates For Open Standards 2014-03-13T14:20:00Z However, while the early gains are self-evident and nicely fit the ROI criteria, the long-term gains from cloud are not so easily measured. Does Cloud Computing Require A New Type of ROI Measure? 2014-04-02T15:33:00Z With that in mind, here are 3 key points I emphasize when investors ask about the expected ROI of startup investments. The Most Common Question That New Angel Investors Ask 2014-03-11T16:33:00Z “I don’t think about helping our environment from an ROI point of view,” he added. Dear Apple and Chipotle: It’s Hard to Be Socially Responsible When You’re Dead 2014-03-07T10:45:57Z Make sure there’s an ROI whether it’s new customers, new sales, enhanced reputation or something else. A BRAVE New Approach To Social Media And Community Building 2014-03-05T11:42:00Z BTIG’s Rich Greenfield says the acquisition “appears to be a logical decision that will bear long-term fruit, even if the ROI is far from clear today.” It's Unanimous: Facebook Buying WhatsApp Is The Best Or Worst Deal Ever 2014-02-20T20:09:00Z A new survey of 350 senior IT executives finds 16 percent see measuring ROI as a hurdle to their cloud computing implementations, down from 34 percent in a similar survey from a year ago. Does Cloud Computing Require A New Type of ROI Measure? 2014-04-02T15:33:00Z Add to that an estimated ROI of seven times the initial investment and it’s a compelling argument for using it as your way of doing business. Be A Great Leader: How To Coach A Winning Team 2014-02-12T15:13:00Z In businesses, social media euphoria must ultimately be tempered with ROI reality. Long Before Facebook There Was Face-To-Face 2014-02-10T17:29:00Z Now, increasingly, retailers are catching onto the fact that connecting ROI with content marketing–in which social media plays a key role–is equally as elusive. Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store 2014-02-09T18:53:00Z They triangulate advertising exposure with location-aware digital devices to provide the first true measurement of destination advertising ROI. Cree Lawson's Arrivalist Provides ROI Measurement for Destination Marketing Organizations 2014-01-23T12:43:00Z The hard measures of ROI are based on savings incurred from various projects as well as revenue impacts on the business. Does Cloud Computing Require A New Type of ROI Measure? 2014-04-02T15:33:00Z “Some merchants could determine the ROI just isn’t there.” Why Even North Korea Outpaces The U.S. In Credit Card Security 2014-01-14T16:06:00Z There is good ROI, if the routes are picked carefully, and at the same time a company is saving money they get credit for being socially responsible. Supply Chain And Logistics Predictions For 2014 2014-01-10T14:34:00Z When people exhibit buying signals, such as using an ROI calculator or taking some detailed product tour, then they get sent the most detailed content and are passed to the sales staff. Why Top of the Funnel BI Will Drive the Next Wave of Adoption 2013-12-29T16:34:00Z But with all the commotion that 2013 created I am betting that the market will start looking at the early ROI. 2013: The Year Of The Latino Entrepreneur 2013-12-29T00:33:00Z Again, how do standard ROI measurements capture that? Does Cloud Computing Require A New Type of ROI Measure? 2014-04-02T15:33:00Z The company’s self-aware statement about delivering clear ROI is a first, smart step in that recovery. Why JD Edwards Wins The Battle For ERP Leadership 2013-12-27T13:48:00Z To improve your ROI, carefully identify your audience targets and what they are buying from you so that your data is relevant. What Every CEO Needs To Know About Data Analytics 2013-12-19T18:40:00Z “But the scientific community as a whole where it shows a good ROI on international cooperation.” Canada, Israel And Switzerland Are America's Top Innovation Partners 2013-12-18T04:52:00Z “Marketing is no longer amorphous, and sales is learning these same lessons. This whole world of sales automation tools is uncovering the need for a toolkit that allows for true forecasting and measures ROI.” Sales Operations: Lessons Learned From Fraser Bullock, Mitt Romney, And The 2002 Winter Olympics 2013-12-13T18:47:00Z In the context of weak economic conditions, CMOs have been increasingly pressured in recent years to prove the effectiveness of marketing and demonstrate how they improve its ROI. What Do CMOs Want? On Big Data, Better Focus, and Moments of Truths 2013-11-25T14:15:00Z That’s one recipe – and one trajectory – for real ROI using mobile solutions in healthcare. Cedars-Sinai Taps iPhone For Enterprise Mobility 2013-11-21T03:37:00Z Still the ROI on the stock will all depend on how the market treats them over time. How Worrisome Is It That A Significant Amount Of Twitter Traffic Is "Blind Tweeting" From iOS Or Other Apps? 2013-11-08T19:34:00Z And they provide a great ROI when done correctly.” Canada, Israel And Switzerland Are America's Top Innovation Partners 2013-12-18T04:52:00Z On an ROI basis, I’m doing unbelievably well — and my returns are only going to keep on growing into the future. How To Calculate The True Value Of Twitter 2013-11-07T10:22:00Z The ROI of these events varies wildly, and the value is likely strongest as a source of community, rather than of future clients. A Six-Month Game Plan For Starting Your Own Business 2013-10-23T15:12:00Z Third, recognize that the ROI may not be immediately apparent. The Best Way To Prevent Social Media Disasters 2013-10-15T13:55:00Z ROI – It is markedly less expensive to start a venture outside of the Meccas. The Best City To Start A Company? Your City 2013-10-11T17:46:00Z These benefits support faster and easier deployment as well as rapid user adoption both of which are critical to success and a high ROI for any solution. Why Salesforce Is Winning The Cloud Platform War 2013-10-07T10:00:00Z And while I always attributed a significant portion of that distrust to poor communication of how marketing metrics produce business ROI, new data suggests that a large portion of CMOs deserve some of that mistrust. One Big Reason CMOs Get No Respect 2013-09-25T12:32:00Z The opacity of social media ROI shouldn’t necessarily deter companies from diving in, however. CMOs On Social Media - Where's The ROI? 2013-09-12T17:53:00Z But if the cost of recording, producing, supporting tours and promoting a band is notoriously high, what is the measure of ROI that makes such a venture worthwhile for a brand? No Strings Attached: Why Big Brands Are Getting In To The Music Business 2013-09-05T17:35:00Z We optimize metrics, monitor conversations mathematically and focus on ROI. 4 Corny Business Ideas That Actually Makes Sense 2013-08-31T03:27:00Z The ROI their support offers is worth it. How These 14 Influencer Types Persuade Us 2013-08-20T04:49:00Z Upwards of $1.2 million, two times higher than that of the median ROI for schools on Payscale’s list — further justifying the expenditure. Does An Ivy League Diploma Still Matter? 2013-08-15T17:35:00Z By continuing to hit the metrics that made your company successful in the first place, you will guarantee that ROI. Keeping Employees Motivated Through Transition 2013-08-14T19:10:00Z If the focus is too much on the billing component, we tend to lose focus of why we are building the sites — ROI, amazing work, reaching and surpassing business goals. How Much Does A Website Cost? 2013-08-07T14:18:00Z Of the companies that do perform regular checks, however, 74 percent found their email marketing ROI to be excellent or good. Email Marketers: Don't Sweat Fair-Weather Subscribers 2013-07-30T21:40:13Z What is the potential ROI for a retailer who ups their ante on packaging? Retailers Should Think Inside The Box To Cash In On Social Commerce 2013-07-29T15:04:00Z If you are estimating the ROI on social by looking at social to web, you are missing roughly half your social-inspired purchasing.” How Social Media Moves Consumers from 'Sharing' to 'Purchase' 2013-07-22T09:00:00Z This same focus, however, may just indicate that Microsoft might entirely drop products that require too much attention for not enough ROI once the reorganization is complete at the end of the year. Did Microsoft Just Kill Bing and Skype With Major Company Reorg? 2013-07-11T17:20:00Z But ROI is a ratio, and ratios are not what matter here. Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z These tools and others are what marketers use to measure ROI, cost per customer acquisition, brand reach and prospect relevancies to generate even higher returns on ad spend. How to Increase Ad Spending Wisely 2013-07-03T11:00:05Z Local, he explains, is a huge priority for the social network, so Work4 intends to continue working in that area regardless of the immediate ROI. Who Would Recruit On Facebook? Try Pepsi, Gap, AIG And Oracle... 2013-07-02T18:48:00Z Real Change, Real ResultsHaving spent the first six years of my career in venture capital and private equity, I was trained to recognize a great ROI opportunity. Why You Should Hire Ex-Cons 2013-06-25T14:15:05Z Often the business case is made in an ROI format - a high-level spreadsheet that outlines the return on investment. The Real Reason You're Not Closing 2013-06-24T18:35:43Z Many marketers might think that the highest ROI corresponds to the best spending level. Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z And what is the ROI for the companies that get it right? The Game Changer Inside the Company 2013-06-24T17:37:00Z But you won’t get anything that deals with the real metrics and ROI of the site. Why Good Enough Is Good Enough 2013-06-19T16:00:03Z For several years Microsoft has built its new business and console with this ROI plan as a way of justifying the astounding investment. Xbox One and Microsoft's shocking discovery: gamers aren't data 2013-06-13T14:03:42Z Once you’ve calculated the ROI I often recommend sitting down with your prospect to walk them through it. The Real Reason You're Not Closing 2013-06-24T18:35:43Z For example, should you stop spending when ROI drops, even if you continue to produce bigger profits? Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z Rose, the author of the book ROE Powers ROI, coined the phrase after founding his own company, the Dallas-based marketing agency Mojo Media Labs, in 1997. 3 Types of Employees Your Business Needs 2013-06-12T10:24:51Z Return on investment is a critical metric for those holding the purse strings, but how do you measure ROI in a social media context? Effective social media analytics 2013-06-10T11:09:31Z However the Current Account surplus far outpaced Foreign ODI creating much higher dollar reserves during the last decade and heavy infrastructure spending had a much better ROI with lower Cost of Capital. Rand Paul's truthiness: Beware the spectre of inflation 2013-05-28T11:28:57Z This part of the ROI analysis is often called the “Total Cost of Ownership” or TCO. The Real Reason You're Not Closing 2013-06-24T18:35:43Z ROI, you see, changes at different spending levels. Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z They asked the CFO for an ROI analysis – and the CFO turned the task over to this CIO. Hospital Calculates the ROI Of An iPad At 9 Days 2013-06-03T02:01:01Z In essence, he seeks a wide and targeted top of the funnel, and higher conversion at every stage to achieve maximum revenue at optimal ROI. The 80/20 Rule of Analytics every CMO should know 2013-05-26T20:39:56Z The next level up in driving ROI is understanding how each individual viewer is engaging with all of your content. Spock vs. Spock: A Logical Argument For Video Content 2013-05-22T14:15:50Z Using some crude calculations around workflow and time-motion analysis the CIO calculated the ROI for an iPad in their hospital would be nine days. Boot up: Intel v big data, wearable and health, Apple on tax, Google Island and more 2013-05-21T06:30:00Z It’s not that the notion of ROI is evil or anything. Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z In fairness, the study was far from scientific, but the ROI was so low – 9 days – that it ran the very real risk of being unbelievable to the Board. Hospital Calculates the ROI Of An iPad At 9 Days 2013-06-03T02:01:01Z In contrast, when organizations and their leaders are misled by Big Data and Predictive Analytics hype, they end up investing lopsidedly on advanced data analytics tools and resources, often resulting in poor ROI. The 80/20 Rule of Analytics every CMO should know 2013-05-26T20:39:56Z I asked him for insights about developing a strategy to deliver ROI for video content. Spock vs. Spock: A Logical Argument For Video Content 2013-05-22T14:15:50Z Was the ROI six months – or maybe a year? Boot up: Intel v big data, wearable and health, Apple on tax, Google Island and more 2013-05-21T06:30:00Z “Plain” ROI is certainly an important metric for managers. Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z There are dozens of these examples – which brings me back to the story of the CIO and his 9-day ROI analysis of iPads in a clinical setting. Hospital Calculates the ROI Of An iPad At 9 Days 2013-06-03T02:01:01Z It’s that type of integration that drives the ROI for businesses. Social Selling In The Age Of Twitter 2013-05-20T19:41:44Z Using some crude calculations around workflow and time-motion analysis the CIO calculated the ROI for an iPad in their hospital would be 9 days. Credit Suisse Says Wearable Tech "The Next Big Thing" 2013-05-20T01:41:51Z "The factors influencing the capacity additions certainly include considerations of greater capex required as well as concerns around ROI," he said. SanDisk CEO sees extended stability in NAND flash market 2013-05-08T17:21:03Z The core takeaway bears repeating: If you settle for a seductively simple measure such as ROI, you may severely distort the true value that marketing is delivering for your organization. Why ROI is Often Wrong For Measuring Marketing Impact 2013-07-09T14:02:00Z For example, when you grow incrementally and organically, standard ROI and net present value calculations work well. 8 Ways Managers Sabotage Themselves 2013-05-07T14:02:00Z I don't care if the ultimate ROI on a particular project is 18 percent or 20 percent or even 25 percent--as long as it's not negative. Why More Is Not Always Better 2013-04-29T14:00:00Z Say he was wrong by a factor of 3 – the ROI would be a month? Credit Suisse Says Wearable Tech "The Next Big Thing" 2013-05-20T01:41:51Z Dan goes on to explain how his specialized focus delivers a better ROI for his clients. Specialization Provides Online / Offline Growth Opportunities 2013-04-25T21:12:57Z In order to multiply impact for your business, I want to introduce you to a different marketing ROI framework that’s much simpler than the classic equation taught in finance textbooks. One Simple Metric You Need to Determine Marketing ROI 2013-04-25T15:05:00Z Fifty-two percent said that dealing with social media ROI was their biggest frustration. How To Measure Your Social Media Return On Investment 2013-04-25T15:13:50Z Investing points in defense appears to be the weakest ROI. Zynga's War of the Fallen is a Refined Card Battler 2013-04-16T22:20:08Z Was the ROI 6 months – or maybe a year? Credit Suisse Says Wearable Tech "The Next Big Thing" 2013-05-20T01:41:51Z Services that offer to promote your business through their customer lists are also costly, and in the end, you are left with only a miserable ROI. 4 Reasons to Manage Your Customer Data 2013-04-12T15:15:45Z Traditional finance ROI is defined as net profit from an investment minus investment cost divided by investment cost. One Simple Metric You Need to Determine Marketing ROI 2013-04-25T15:05:00Z Though measuring social media ROI may not be perfect, it’s not impossible either. How To Measure Your Social Media Return On Investment 2013-04-25T15:13:50Z You should absolutely, unequivocally insist that either your in-house team or your vendors provide ROI predictions based on conversions, and they should be held accountable for those results with a guarantee. What Every Leader Needs to Know about SEO 2013-04-09T14:23:55Z But then you're into ROI, and it's hard to calculate ROI on social media.Forget return on investment for a second and see social media as a different form of communication. Easy Ways to Up Your Social Media Game 2013-04-05T13:29:00Z The days of ad agencies being synonymous with nonsensical promotional gimmicks with opaque assurances of positive ROI are thankfully numbered. Digital Transformation - Who You Gonna Call? 2013-04-04T12:20:45Z "The problem with a very low ROI is that it doesn't leave a lot of money to invest in the product," Swelbar said. Analysis: JetBlue looks to stand out in industry's middle seat 2013-03-26T11:01:04Z Though no social media ROI measurement is perfect or comprehensive, neither are many measurements of ROIs in other PR and marketing efforts. How To Measure Your Social Media Return On Investment 2013-04-25T15:13:50Z We must develop standard cloud metrics and ROI models, so that they can have instruments to measure success.” 10 Quotes on Cloud Computing That Really Say it All 2013-03-25T00:49:59Z It’s critical that you not only look for these red flags, but listen and hire that person who wants to produce a positive ROI as your social media manager. Hiring A Social Media Manager? Watch Out For These Red Flags 2013-03-20T20:49:19Z This type of investor cares about one thing and one thing only--the ROI multiple of every dollar invested. 5 Things You Need to Know Before Fundraising 2013-03-19T14:15:46Z We’ve seen ROI increase by 15 to 20 percent overall in companies that use enhanced MMM techniques to allocate marketing spend to channels that drive business growth. 5 Steps To Squeeze A Lot More ROI From Your Marketing 2013-03-15T11:53:57Z Using these methods, and using them over time, will be revealing of current ROI, as well as create benchmarks against which to measure future social media efforts and strategies. How To Measure Your Social Media Return On Investment 2013-04-25T15:13:50Z The most trustworthy cloud computing pilots quickly move beyond basic analytics including ROI to deliver expertise and knowledge specific to the clients’ business. Why Cloud Computing Is Slowly Winning The Trust War 2013-03-12T23:34:41Z Marketing should share responsibility for revenues and customer experience, but in a recent Eloqua whitepaper only nine percent of marketers surveyed felt customer experience was the most important measurement of their ROI. Should Sales Own Customer Experience? 2013-03-09T15:14:11Z But these apps don’t differentiate your business or drive ROI; they just allow you to do basic stuff faster, cheaper, and easier. The Bring Your Own Software Trend - And Why It Will Be Brief 2013-03-07T17:37:56Z Seasonality, special events, and economic cycles all affect the ROI of your channels. 5 Steps To Squeeze A Lot More ROI From Your Marketing 2013-03-15T11:53:57Z There's no ROI for Eisenhower personally, other than having the system named after him, just a lot of good results for the American people. Ron Paul: From Politician to Pundit 2013-03-06T08:50:00Z The trouble with ROI business cases is found in the assumptions. Top 5 Ways to Sell Technology in 2013 2013-03-06T17:05:00Z Accountants might measure ROI in dollars and cents, but the true measure of ROI is customers’ experiences. Lessons From Baseball: 3 Ways To Give The Best Customer Experience 2013-03-06T17:05:13Z The world is changing, so concepts such as ROI may no longer be useful when thinking about investments in Big Data solutions. Big Data Can Save Lives -- If Culture and Strategy Let It 2013-02-21T14:00:41Z To illustrate this point, a recent survey by the vendor-neutral Open Group finds that many executives are losing their confidence in predicting ROI from cloud engagements. Cloud Computing Boosts Next Generation of Startups, Survey Shows 2013-02-21T03:48:42Z Although the levelized cost of geothermal power is competitive with fossil fuel-based plants, the drilling required to exploit resources involves significant risk and requires large capital outlays, with often speculative ROI potential. Sleeping Geothermal Giant Stirs 2013-02-20T22:50:32Z Include them in your calculation and your ROI may go down, but your credibility will go up. Top 5 Ways to Sell Technology in 2013 2013-03-06T17:05:00Z Once you start proving ROI, you’ll get the support you need . CMOs: The Three People You Need In Your Corner 2013-02-20T12:28:41Z Whatever the reason for the shortfall in cloud ROI measurements, the survey results demonstrate that “enterprise pilots are flying by the seats of their pants,” says Dr. Chris Harding, author of the latest study. Cloud Computing's ROI Increasingly Elusive, Survey Finds 2013-02-19T01:45:30Z But putting a dollar value on open data is tricky because there’s rarely an empirical ROI on business data, Moore told SAP Business Trends. Big Data Opens Governments and Fosters Innovation 2013-02-13T14:00:38Z Those quizzes were a pain, but at least they provided measurable ROI on all those hours spent staring at pages. Time's A-Wastin' (And You're Probably Wasting Time) 2013-02-11T21:30:40Z There are too many measures, not enough standardization, limited co-relation to broadcast and other forms of media and in some cases weak ties to ROI. Why Twitter's Bluefin Acquisition Is a Smart Move 2013-02-05T14:10:52Z If we follow the money, we see that cybercriminals are looking for a good ROI on their activities – and that means stealing data. To Understand The Wave Of Breaches, Follow The Money 2013-02-02T00:39:58Z And that brings us to point number two: The ROI for all that visual oomph isn’t what it used to be. Apple's Looming Video-Game Threat 2013-01-31T08:45:00Z We expect greater online advertising deleverage due to a more competitive environment for paid search marketing, Google’s travel initiatives and lower advertising ROI in newer markets. Priceline: Morgan Stanley Cuts Rating; Growth Getting Tougher 2013-01-31T17:37:28Z The high ROI that a diploma once guaranteed is no longer certain. Atoms Versus Bits: Where To Find Innovation 2013-01-23T17:15:25Z It takes some effort, but when you get the hang of it, you’ll see the ROI. Boost Productivity With Content And Collaboration Tools 2013-01-22T15:36:10Z As the ROI of local marketing is realized by a greater percentage of marketing executives whose businesses sell locally, the ad dollars that were earmarked for corporate branding will be transferred to local marketing campaigns. Local Marketing In 2013: The 10 Key Trends To Watch 2013-01-17T01:28:21Z The concept of ROI reporting has been around for years in the online marketing space. Five Ways To Win When Serving Local Businesses 2013-01-16T20:44:45Z When a technology was introduced, TCO/ROI studies showed how the solution would provide benefits. Why Aren't You Pruning Your IT? 2013-01-16T14:45:55Z Just because it’s not the final click doesn’t mean the ROI of social wasn’t there.” 4 Things You're Doing Wrong on Social Media - and How to Fix Them 2013-01-08T15:06:27Z Recently, though, Mosaic received approval from the SEC to offer an ROI to individual investors on individual solar projects. Solar Crowd-funding: Assembling the Mosaic 2013-01-07T20:51:25Z "Provides an exceptional ROI" reads as "...you're a terrible businessperson if you don't do this." 11 Words You Should Never Use in Sales or Marketing 2013-01-03T13:42:00Z Prove ROI The companies I have mentioned above clearly show business owners how much financial return they have made from their services. Five Ways To Win When Serving Local Businesses 2013-01-16T20:44:45Z The ROI of each campaign, even to a very specific audience, will be measurable. How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions 2012-12-28T02:08:15Z We never got to perfection but within three months productivity was up 32% and the ROI on additional expense was over 800%. 8 Ways to Be Innovative (Even if You're Not) 2012-12-27T14:35:00Z We never hit perfection, but in three months productivity was up 32% and the ROI on cost added to the process was over 800%. Want to Win? Be Smart and Clever 2012-12-21T15:05:00Z He thinks that arrangement would produce an extra 28 cents a share in annual profits, with an ROI of 20%-25%. Intel: Why They Might Want To Be Apple's Processor Foundry 2012-12-14T17:53:02Z If the bulb is less used the payback is longer but the ROI is still good. LED Light Bulbs Mature At Last 2012-12-13T19:19:52Z A team scorecard consists of the top departmental KPIs that provide insight into strategy progress, goal achievement, and ROI. Web Analytics Scorecards--a CMO's Best Friend 2012-12-07T18:30:08Z CMOs cited these top three barriers: hiring and retaining talent, the lack of a strategic role for marketing and a limited ability to demonstrate ROI. CMOs: Here's How To Stay Relevant In 2013 2012-12-06T13:05:44Z With U.S. projects, he generally meets with the president of CEO and talks about the financials and the ROI. Profitable Cleantech: THiNKnrg Takes Holistic View of Energy Tech 2012-12-01T04:58:52Z Brands must adopt this methodology in order to begin turning their apps and mobile Web properties into revenue machines generating brand awareness and ROI. 3 Lessons Del Monte Can Learn From Playing Fruit Ninja 2012-11-25T01:18:54Z Once you discover everything about a prospect, you might decide the ROI is not great enough and walk away to work on more promising leads. Listen More to Sell More: 3 Tips 2012-11-20T15:00:00Z So it’s a little pricey, but given the long term ROI it’s a tremendous deal. Invincible Ball Brings Joy to Kids (& Lions) 2012-11-16T20:50:18Z And this insistency on an app’s model time horizon for ROI is standing in the way of serious world changing innovation—a.k.a. the kind of change that takes more than three years to unfold. No You Can't Borrow My Social Network 2012-11-13T19:16:36Z But while social media use and ROI have grown, so have social media blunders. 7 Worst Tweets of 2012 2012-11-12T05:00:00Z Frost, Main Street ROI A mentor is pretty much your most powerful asset in any new industry. 13 Tips for Starting Up in a New Industry 2012-10-26T12:16:00Z We remain on the sidelines given the lock-up expiration, mobile challenges, and the nascent stage of ROI measurement on the platform.”Yahoo: Buy GOOG, AMZN; Hold FB, EBAY, GRPN, YHOO, Advises Credit Suisse Analyst Ju 2012-10-10T19:46:46Z As a numbers man and an economist, I always get pushed into the corner, which represents process, rigour, a focus on ROI and business performance. Creative Awards: Vanity or Sanity? 2012-10-01T11:46:55Z Plus, they will likely buy other companies that fill in the overall marketing suite, including automation and resource management tools.Marketers will see automation as a route to better orgs, process, ROI, and business results. Does the Marketing Cloud from Salesforce.com provide the silver bullet for marketers? 2012-09-27T13:45:00Z Set goals, establish metrics, and track the contribution to pipeline and revenue –that’s the only way you’ll be able to determine ROI and deliver solid answers in the board room. Four Steps To No Excuse Marketing 2012-09-06T19:38:35Z However, the historical experience of most firms shows a “regression to the mean” effect, meaning that high ROIs will gradually fade toward the average ROI of firms in the economy. How We Rank The World's Most Innovative Companies 2012-09-05T15:53:47Z Therefore, use terminology that is reflective of this and look to tie your marketing programs back into business growth goals and ROI. 6 Ways to Steal Business From the Big Boys 2012-08-30T14:08:00Z There’s a hope that the ever- evasive ROI formula will finally be revealed in a flash of blinding light, paving the way for continued investments into social media. 3 Reasons Why There's No Measuring ROI On Social Media 2012-08-28T20:17:48Z Results of the pay-per-action model will be especially interesting because such ROI metrics are far easier to track than the impact of advertising impressions. Three Reasons Why Foursquare's New Advertising Model Might Work 2012-08-22T19:29:25Z Without a centralized, institutional investor pushing for discipline and a timely ROI, the company is languishing. The ABCs of VC Funding and Building Your Board 2012-08-22T14:55:59Z The greater the volatility of ROI historically, the faster the firm’s ROI tends to fade toward the average of all firms going forward. How We Rank The World's Most Innovative Companies 2012-09-05T15:53:47Z I firmly believe that there are better long-term uses of capital for these companies, with better ROI prospects, than these buybacks. Big BioPharma Stock Buybacks: Are There Better Alternatives? 2012-08-22T15:40:30Z And what business doesn’t want to boost their ROI? 8 Ways Fantasy Football Can Boost Your Business Acumen 2012-08-22T09:01:09Z The process begins by asking these 3 questions at the highest level and then iteratively asking hundreds of cascading questions to get deeper breakthrough insights needed to maximize the ROI. 3 Key Analytics Questions to Ask Your BIG Data! 2012-08-20T02:55:58Z Define the product specifications in the form of a business case that shows positive ROI from the investment required to bring the product to market. 5 Steps for Building an Innovation Pipeline 2012-08-14T14:35:32Z With cheap, reliable solar power that produces enough ROI to change the market. Meet the Guy Whose Tech Will Transform Solar Power...and He's Giving it Away 2012-08-06T06:16:52Z Investors are on the fence, but the ROI may be too good to pass up. Russian Mogul Soliciting Billonaires to Achieve Immortality 2012-08-03T17:11:06Z For me, attending a top-tier university was worth it for the education, the brand, and the network, but the ROI for that investment happens much later for entrepreneurs. Student Loan Crisis Damaging Job Creation 2012-07-30T16:00:00Z So when Sheryl talks about “improving value for advertisers” and “proving ROI,” she’s trying to improve the value of, and prove the ROI of, the thing that matters least to most Facebook marketers. Facebook Still Doesn't Get Marketing 2012-07-27T15:24:50Z Of course, ROI is a two-phase process — there’s the estimation before the project to justify funding, then there’s the follow up after implementation to see if things are actually delivering as promised. Who Ultimately Pays for Cloud Computing? It Depends 2012-07-27T01:45:50Z Calculating ROI is one of the most difficult things marketing professionals do. How Brand Apps Will Teach CMOs To Love (And Respect) The CIO 2012-07-24T18:16:55Z This drives down clients’ costs and creates an immediate media ROI.” A Big Little Secret To Viral Videos 2012-07-23T18:11:56Z You should treat domain name purchases as another marketing expense and, as usual, invest your marketing dollars to yield the highest ROI. Why Defensive Domain Name Registrations Aren't a Good Deal for Small Businesses 2012-07-16T15:00:25Z And I was encouraged by how much she discussed the topic and how Sheryl stressed over and over the importance of proving ROI to advertisers. Facebook Still Doesn't Get Marketing 2012-07-27T15:24:50Z There are other potential benefits that may ultimately delivery far greater ROI, but are difficult to measure — agility, flexibility, employee and customer satisfaction, and time to market. Who Ultimately Pays for Cloud Computing? It Depends 2012-07-27T01:45:50Z A relationship with an investor goes beyond the ROI and it's important to focus on selling yourself as well as your business plan. 12 Dumb Mistakes to Avoid When Pitching Investors 2012-07-13T14:45:00Z We need to renew public/private partnerships, cut red tape and reduce the cloud of uncertainty on the ROI of modernizing and upgrading infrastructure. Living In The Dark: Why The U.S. Needs To Upgrade The Grid 2012-07-11T18:20:11Z With a much broader time horizon in play, brand leaders must re-think their orientation to campaigning – including timing, media mix, calendars, budgets, resources, and all else that goes into attaining maximum reach and ROI. The Death Of The Campaign Is Greatly Exaggerated 2012-07-09T15:55:33Z Then there's soft ROI, nurturing of existing leads, keeping top of mind, being seen as thought leaders and giving value to existing customers. B2B Marketing on Facebook, Simplified 2012-07-09T12:59:00Z Cost savings is only one piece of the cloud ROI puzzle — and often not the best measure of cloud computing. Who Ultimately Pays for Cloud Computing? It Depends 2012-07-27T01:45:50Z Pretty soon, your CFO is going to want to prove that there is an ROI for social media. Social Media And The Big Data Explosion 2012-06-28T20:56:57Z With the traditional ad server or vendor served approach, this is exactly what advertisers will rely on to ascertain their ROI. What You Need To Know About Buying Digital Video Advertising (At Least For Today) 2012-06-28T11:00:08Z For example, if you're talking to a CFO, you might ask questions about the ROI expectations that the firm uses to make purchasing decisions. 7 Rules for Meetings With Top Execs 2012-06-27T12:45:55Z “Realizing a meaningful ROI depends on how you deploy social,” shares Carter. Social ROI is not a Myth, Just Ask TD Bank Group or IBM 2012-06-22T13:45:00Z Nowak writes that Facebook’s low current advertising ROI is hindering growth, but adds that monetization at the company is still early and evolving. Facebook: Nomura Sets Buy Rating, $40 Price Target 2012-06-22T13:40:54Z But if ROI isn’t the best measure for cloud computing success, “What is?” Is ROI the Right Measure of Cloud Success? 2012-06-14T14:33:51Z In this economic climate, CMOs and digital advertising executives are under more pressure than ever to prove ROI. An Ad Man's Predictions For Facebook, Post-IPO 2012-05-22T19:21:28Z By selecting candidates who, first and foremost, align with the company’s culture, it is less expensive, with higher ROI, when that company provides informal, on-the-job training for that hire in the specific skill sets required. 3.74M Job Openings, 12.5M Unemployed: Can Talent Management Bridge The Gap? 2012-05-22T16:36:52Z But that was Social Media 1.0 and try as everyone might the ROI was elusive. Social ROI is not a Myth, Just Ask TD Bank Group or IBM 2012-06-22T13:45:00Z Most of these metrics feed into a lifetime value of an engaged customer equation that ultimately determines ROI. Sears Explains Their Success In Content Marketing 2012-05-18T11:00:11Z Here’s the deal: ROI is usually a measure of hard monetary return on the use of products or services. Is ROI the Right Measure of Cloud Success? 2012-06-14T14:33:51Z College ROI: What We Found Measuring College ROI Why College Isn't for Everyone When people talk about the value of a college degree, they mean different things. College ROI: What We Found 2012-04-09T19:49:53Z These actions – however small they may appear – are key to understanding the overall Facebook marketing ROI. An Open Letter To GM: Why You Shouldn't Abandon Facebook 2012-05-16T17:08:45Z TD Bank Group is a good example of how to drive ROI. Social ROI is not a Myth, Just Ask TD Bank Group or IBM 2012-06-22T13:45:00Z This is all good – Linsanity teaches us about the high ROI when an overlooked talent is cultivated. Beware of "Linsanity": Three things we already know about spotting high potentials 2012-02-28T18:48:10Z The soft side of ROI is almost always underplayed or ignored entirely. Is ROI the Right Measure of Cloud Success? 2012-06-14T14:33:51Z One reason why our ROI calculations differ from many others is that ours incorporate graduation rates in two different ways. College ROI: What We Found 2012-04-09T19:49:53Z We’ve had no discipline previously… Every project now has a target ROI….” It's Time for Tim Morse To Put Up or Shut Up As Yahoo! CFO 2012-02-23T19:43:35Z Companies that look for opportunities to replace and optimize their internal processes through social technologies are realizing a ROI. Social ROI is not a Myth, Just Ask TD Bank Group or IBM 2012-06-22T13:45:00Z A final word on the ROI of content marketing: Your main goal always should be to grow your business. Content Marketing: Tips for a No-Fail Strategy 2012-02-21T13:30:00Z However, with cloud computing, stipulating that a hard-money ROI will be achieved, in the form of savings, is likely to net you more heartache than cost break. Is ROI the Right Measure of Cloud Success? 2012-06-14T14:33:51Z |
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