The cola wars became a cultural phenomenon.

可乐大战已经成为一种文化现象。

The happy outcome of the cola wars has been the exact opposite.

而可乐大战的结果则恰好相反。

The second way that the cola wars benefited both companies was by turning them into " the world's best marketers" , observes Kaumil Gajrawala of Credit Suisse, a bank.

瑞士信贷银行的考米尔·格拉瓦拉认为，可乐大战使两家公司受益的第二个方面是，它令两家公司都变成“世界最好的营销企业”。