The tournament's format, with play stopping every few minutes, is an adman's dream.

比赛每隔几分钟就停止一次的形式是广告人的梦想。

Soda companies spend billions on marketing; it is a tribute to the admen that Coca—Cola is one of the world's best—loved brands, despite selling what is essentially fattening sugar—water.

碳酸饮料企业在营销上花费巨资。尽管可口可乐售卖的实际上是令人增肥的糖水饮料，但可口可乐无疑是世界上最受消费者青睐的品牌之一。而这对于广告人而言，是件可喜可贺的事情。