It creates this loyalty and creates this lifetime value of the customer over time because they become part of that branded experience.

它创造了忠诚度并随着时间的推移创造了客户的终身价值， 因为他们成为品牌体验的一部分。

When we see an Elsa doll on the toy store shelf, how should we as marketers define it? Is it a product? A brand experience? Proof of a brand idea? Just a way for the company to make more money?

看到摆在玩具商店货架上的艾尔莎玩偶，作为营销人员，我们如何给它定性？ 是一个产品？ 一种品牌体验？ 品牌理念的实体证明？ 还是只是公司赚更多钱的一种方法？