And also, I realized that brand equity was starting to become a topic of conversation.

而且，我意识到品牌资产开始成为话题。

I wrote my first book sort of defining brand equity and my second book how do you manage brand equity.

我写了我的第一本书定义品牌资产和我的第二本书你如何管理品牌资产。

Meanwhile, the luxury market, buoyed by brands such as Louis Vuitton and Gucci, underscores the enduring allure of exclusivity and the nuances of brand equity.

与此同时，在路易威登和古驰等品牌的推动下，奢侈品市场凸显了独特性的持久吸引力和品牌资产的细微差别。

" McDonald's knows exactly what 'works, ' where the brand 'equity' is and what they would rather not discount, " said John Gordon, a restaurant consultant with Pacific Management Consulting Group.

太平洋管理咨询集团的餐厅顾问约翰戈登说：“麦当劳确切地知道什么'有效'，品牌'资产'在哪里以及他们宁愿不打折的东西。”