" These things seem to be so common that it is practically impossible to avoid coming into contact with them, " says Frederick vom Saal, a biologist at the University of Missouri.

密苏里大学生物学家 Frederick vom Saal 说：“这些东西似乎很常见，几乎不可能避免与它们接触。”

And so the word gamification, a lot of people now like vom a little bit in their mouth when they hear it because it just sounds so, you know, it harks back to that era.

所以游戏化这个词，现在很多人听到会有点反胃，因为它听起来很，你知道，很有年代感。