Swedish furniture retailer IKEA has launched a virtual store on Tmall as it tries to reach more customers in China.

瑞典家具零售商宜家在天猫开设了一家虚拟商店，试图吸引更多的中国顾客。

Companies from Reebok to American Apparel built virtual stores there, earning a lot of press.

从 Reebok 到 American Apparel 的公司在那里建立了虚拟商店，赢得了很多媒体的关注。

" Bricks and mortar store" refers to a store, a physical store, we might also say, that you actually go to, not an Internet store, not a " virtual" store.

“实体店” 指的是商店， 实体店，我们也可以说，你实际去的， 不是网上商店， 不是“虚拟” 商店。