Loewy had a universal theory of cool: " Most Advanced Yet Acceptable" — or MAYA.

洛伊威有一个关于酷的普遍理论：“最先进但可接受”——或 Maya。

But we tend to generalize what we gather from that unscientific daily research and make it a universal theory.

但我们倾向于将我们从这种不科学的日常研究中收集到的东西进行归纳，使之成为一种普遍的理论。