So the first way is this idea of a unique selling proposition, or USP for short.

第一种方法是独特的销售主张，简称 USP。

Your USP, your unique selling proposition that makes people choose your product over another product.

您的 USP，您独特的销售主张，使人们选择您的产品而不是其他产品。

It then moves into a unique selling proposition, where you tell your audience why they should listen to you, what benefits you promise to deliver to them.

然后，它进入了一个独特的销售主张，你告诉你的听众为什么他们应该听你的演讲，你承诺给他们带来什么好处。

" USP" stands for " unique selling point" or " unique selling proposition" , and that's a term from the field of marketing.

“USP”代表“unique selling point”或“unique selling proposition”，这是营销领域的术语。