To make your message memorable, use something that pulls on the heartstrings and makes people think about their own identities.

想要让你的信息令人难忘，就要用上一些触动心弦的东西，让人们能想到自己的特性。

This show does pull on the heartstrings every now and then.

- 这个节目确实时不时地拨动心弦。