That includes plans for a proprietary operating system, something that Mercedes and Toyota are also contemplating.

这包括专有操作系统的计划，梅赛德斯和丰田也在考虑这一点。

They own a lot of that data in a way that many companies don't because they have created this whole ecosystem where people are using the Starbucks app, they're mobile ordering, and they're hooked into that Starbucks unique proprietary system.

他们拥有许多其他公司没有的数据，因为他们创造了这整个生态系统，人们在使用星巴克的应用程序，他们在移动端点餐，他们被星巴克独特的专有系统所吸引。