On TikTok, many of the products users talk about aren't expensive, which can make purchasing feel lower stakes.

在TikTok上，很多用户谈论的产品并不昂贵，这可能令购买显得风险不大。

Well, the algorithms instruct the computer which adverts to show and which products a user is most likely to splash the cash on.

算法会指导计算机显示哪些广告，以及用户最有可能花钱购买哪些产品。