The new features will also allow companies to better interact with users and customize their services through multimedia content.

新功能还将允许企业与用户进行更好地互动，并通过多媒体内容定制用户服务。

Finally, the quality of online media is often better than printed materials, allowing for the inclusion of multimedia content.

最后，在线媒体的质量通常优于印刷材料，允许包含多媒体内容。