For brands, this is a crucial next step and an unprecedented opportunity, moving on from mass marketing in the 20th century and analytics-based hyperpersonalization in the last two decades, to building a truly authentic and deep personal connection with their consumers.

对于品牌来说， 这是至关重要的下一步和前所未有的机会，从 20 世纪的大众营销和过去二十年基于分析的超个性化， 到与消费者建立真正真实和深入的个人联系。