But the most serious threat to Lazada comes from the overseas e-commerce giants.

但对Lazada最严重的威胁还是来自海外电商巨头。

Lazada was created by Rocket Internet, a Berlin-based investor and incubator that cranks out startups designed to dominate emerging markets.

Lazada是由总部位于柏林的投资和孵化公司Rocket Internet创立的。该公司扶持创业公司以主宰新兴市场。

Inside, youngsters in orange T-shirts haul around clothes, luggage and electrical goods for Lazada, an e-commerce firm, which has just moved in.

印尼电商Lazada刚刚进驻于此，来来往往的年轻人穿着橙色T恤，运输着衣服，箱子以及电子产品。

Lazada's rapid growth has started to rouse competitors, including the big conglomerates whose shopping centres dominate the region's retail markets.

Lazada的快速发展引来了竞争对手，包括那些主宰了当地零售市场的购物中心所属的大型企业。

Three years ago Lazada's entire stock filled a storeroom the size of a studio flat, recalls Magnus Ekbom, its twenty-something boss in Indonesia.

二十多岁的印尼老板Magnus Ekborn回忆说，三年前，Lazada的全部库存也不过是个小单间大小。

Lazada's bosses say such charges underestimate the sophistication and gumption required to succeed in places such as Thailand, Indonesia, the Philippines and Vietnam.

Lazada的老板们则认为这种评论低估了想在泰国、印尼、菲律宾和越南成功的复杂性和进取心。

So a big chunk of Lazada's customers prefer to pay in cash when their goods arrive, which requires more sophistication from delivery partners.

因此许多Lazada的客户更青睐货到付款，也对运送伙伴的提出了更复杂的要求。

In March Lazada launched a new service for Singaporeans directly to shop on Taobao, one of Alibaba's two domestic e-commerce platforms (the other is Tmall).

3月，Lazada推出了方便新加坡人直接上淘宝购物的新服务（淘宝是阿里巴巴两个国内电子商务平台之一，另一个是天猫）。

Max Bittner, Lazada's overall boss, thinks it would take time for these firms to replicate his firm's local knowledge and delivery networks.

Lazada总经理Max Bittner认为，这些公司想要复制Lazada当地的知名度和运输网需要时间。

About a third of Lazada's orders are delivered by its own fleet of vans and motorbikes, which now serve more than 80 South-East Asian cities.

Lazada约有三分之一的订单是由其自有的车队完成，用货车和摩托车服务80多个东南亚城市。

It’s doing this by promoting it on Alibaba-backed Lazada, a Southeast Asian e-commerce platform, as well as promoting it on AliExpress, the platform that sells products to international online buyers.

为此，它在阿里巴巴支持的东南亚电子商务平台 Lazada 以及向国际在线买家销售产品的平台全球速卖通上进行推广。