In some cases, they can switch to products with better value – US-based Lempert says brand loyalty plummets amid shrinkflation, with people often transitioning to house brands.

在某些情况下，他们可以转而购买价值更高的产品——美国的莱姆珀表示，在缩水式通胀的情况下，人们对品牌的忠诚度会下降，通常会转而购买自主品牌。