Unfortunately, because studies on brand-extension strategy are still in exploration, I am a fumbler in many ideas in the paper, then so many oversights and mistakes are unavoidable.

本文的目的在于提出我国企业在品牌管理延伸策略中怎样从传统品牌管理中走出，适应知识、竞争发展的需要，推动我国品牌管理，提高竞争能力。