However, the existing market players and their influence on the market make it extremely difficult.

现有 迎难而上 守成 重要性为人熟知。

So we've heard what isn't working and what existing carbon markets often miss on the ground.

LL：所以我们已经听说过什么是行不通的，以及现有的碳市场经常错过什么。

We see significant potential for eVTOL in the near term in terms of adapting existing helicopter markets.

在适应现有直升机市场方面，我们认为 eVTOL 在短期内具有巨大潜力。

Interestingly, Honda didn't rely on established distributors because they knew that they weren't going after the existing motorcycle market.

有趣的是，本田并不依赖老牌经销商，因为他们知道他们不会追逐现有的摩托车市场。

That is because it tends to reinforce existing market structures, creating costs that incumbents find easiest to bear, and raising barriers to entry.

这是因为它往往会加强现有的市场结构，创造现有企业最容易承担的成本，并提高进入壁垒。